Remote Digital Marketing Manager

Summary

The job is for a Digital Marketing Manager with 2+ years of experience in B2C marketing to improve strategies, drive growth, and manage email marketing, copywriting, social media, performance reporting, market research, competitive analysis, and collaboration. The company focuses on macOS and iPhone applications.

Requirements

• 2+ years of commercial experience in Marketing
• Fluent written and spoken English (C1-C2)
• Experience with US and EU markets
• Project management/lead experience
• Proficient knowledge of SEO best practices (on-page)
• Applicable experience in creating various types of content
• Strong experience with email marketing and social media
• Solid technical knowledge of analytics tools (e.g. Google Analytics, Hotjar, Tag Manager, Ads, Search Console)
• Experience in setting up and optimizing PPC campaigns: Google Ads, LinkedIn Ads, Facebook Ads

Responsibilities

• Plan email campaigns & work with the design team to create and send email newsletters
• Work with the design team to create copy and structure for landing pages
• Manage all social pages; plan and execute social media plan
• Prepare Marketing Performance reports: monthly activities, results with key metrics
• Develop and implement a successful marketing plan for the company software
• Collaborate with the rest of the team to execute marketing tasks according to the marketing launch & promo plan
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
• Monitor and analyze product marketing results, and gather customer feedback, providing insights to leadership and suggesting strategies for improvement

Preferred Qualifications

• Experience using a MacBook with an iPhone and/or iPad
• Ability to work toward a common goal
• Good sense of humor 😊

Benefits

• Competitive compensation in USD
• Opportunity to grow, stimulate initiative & implement your ideas across the globe
• Friendly, supportive and forward-thinking environment
• Opportunity to work remotely
• Great management with no bureaucracy