Digital Performance Marketing Manager

Summary

Join Ratehub, a leading Canadian Fintech company, as a full-time Digital Performance Marketing Manager. You will play a crucial role in driving customer and revenue growth by developing and executing paid marketing programs across various channels (Google Ads, Meta, TikTok, etc.). This position requires a deep understanding of paid marketing, data analysis, and campaign optimization. You will collaborate with cross-functional teams to ensure successful campaign implementation and tracking. Ratehub offers a competitive salary, remote-first work environment, flexible hours, and comprehensive benefits. If you are a creative, analytical, and results-driven individual with a passion for personal finance, this is an excellent opportunity to join a fast-growing organization.

Requirements

• 5+ years experience executing and optimizing paid marketing campaigns
• Demonstrated proficiency with Google Ads, Google Tag Manager, and Google Analytics
• Ability to make data-driven decisions from interpreting and analyzing data. Experience using tools like Google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends
• Comfortable building decks in Google Slides/Powerpoint and presenting to all levels of the organization, when necessary
• Post-secondary education in a related discipline
• A resourceful and self-motivated individual, eager to join a fast-growing organization
• Ability to communicate effectively in a fast paced environment

Responsibilities

• Develop, execute and manage the paid marketing program for Ratehub.ca and its multiple business units (Mortgages, Insurance, Credit Cards, & Banking), to drive brand, lead, and revenue growth
• Set up, execute, and manage paid marketing campaigns across a variety of channels (Google Ads, Meta, Tiktok, etc) to align with strategy, budget, and performance targets. Campaigns may include: Prospecting, Retargeting, Remarketing, Lookalike
• Develop and implement reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement (when applicable to paid campaigns)
• Perform research, analyses, and testing with a variety of tools to gain insights to help shape and optimize marketing strategy
• Monitor competitors within target markets to develop benchmarks, ideas, identify emerging trends, and drive qualified audiences
• Constantly test and optimize landing pages (products featured, copy, components used, CTAs) and ad copy
• Monitor and troubleshoot any declines in campaign performance, digging into reasons for changes in performance and improvements that can be made
• Continuously look for ways to improve campaigns and drive growth, and share learnings, best practices, and guidance across the marketing team
• Work closely with Engineering, Product, and Analytics to ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities

Preferred Qualifications

• Experience with, Meta (Facebook/Instagram) Ads, TikTok Ads, WordPress CMS
• Experience with A/B testing, experimentation methodology, writing ad copy and developing creative assets
• An interest in personal finance
• A strong team player with a caring and attentive attitude

Benefits

• Competitive salary
• Remote-first organization
• Flexible hours
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, fun team socials (remote AND in-person) and more!