Direct Mail Marketing Manager

Summary

Join Earnest, a company dedicated to making higher education accessible and affordable, as their Direct Mail Marketing Manager. You will lead large-scale direct mail campaigns, optimizing targeting strategies and collaborating with various teams to maximize performance. Responsibilities include executing campaigns, working with vendors, managing budgets, and performing data analysis to drive continuous improvement. The ideal candidate possesses proven expertise in direct mail marketing, strong analytical skills, and experience managing large-scale campaigns. The role requires 5+ years of experience in direct mail marketing or a related field. The position is based in the US with monthly travel to the Oakland office required. Earnest offers competitive benefits, including health insurance, retirement plans, paid time off, and a work-from-home stipend.

Requirements

• Proven expertise in direct mail marketing, including campaign execution, budget management, and cross-functional collaboration
• Hands-on experience managing large-scale marketing campaigns, working with external vendors (credit bureaus, agencies, lettershops), and optimizing targeting strategies
• Strong analytical and problem-solving skills, with the ability to leverage data to drive campaign performance and decision-making
• Ability to work effectively across teams, partnering with legal, compliance, and finance for approvals and reporting
• 5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration
• Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops)
• Experience using data analytics to inform campaign decisions and drive growth
• Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting
• Willingness to travel to the Oakland office monthly to collaborate with other team members

Responsibilities

• Own and execute large-scale direct mail campaigns to drive customer acquisition, ensuring seamless strategy, execution, and measurement
• Collaborate cross-functionally with Marketing, Risk, Finance, Client Happiness, and Data & Analytics to align on goals and optimize campaign effectiveness
• Work with credit bureaus to procure audience files, refine targeting lists, and develop new machine learning models for enhanced segmentation
• Manage external vendors and agencies to ensure on-time production, cost efficiency, and top-tier creative execution
• Lead forecasting and performance analysis, tracking financial metrics, campaign KPIs, and revenue impact
• Drive continuous improvement, using data-driven insights to refine targeting, optimize costs, and enhance customer engagement
• Ensure compliance and quality standards across all direct mail initiatives

Preferred Qualifications

• Experience with machine learning models or predictive analytics in marketing
• Familiarity with marketing automation platforms and CRM systems
• Previous experience managing budgets and vendor contracts in a high-volume marketing environment

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave