Director, GTM Enablement

Summary

Join Benevity, a B Corporation committed to purpose and profits, as the Director of GTM Enablement. You will develop and implement a coaching-first enablement strategy to drive role mastery, sales execution, and revenue performance. Working closely with sales leadership and teams, you will design and execute coaching programs, leverage data-driven insights, and build sales playbooks. You will lead a high-performing enablement team, defining KPIs and fostering a culture of continuous learning. Collaboration with cross-functional teams is crucial to align initiatives with revenue objectives and optimize sales processes. This role requires a proven track record of coaching sales teams and experience as a top-performing seller.

Requirements

• Proven track record of coaching sales teams to higher performance and skill mastery
• Previous experience as a former seller generating opportunities through inbound/outbound prospecting and closing new business deals
• Deep understanding of sales processes, deal strategy, and pipeline management
• Strong ability to influence and collaborate with cross-functional teams
• Proficiency in GTM technologies (Gong, Salesforce, Salesloft, Highspot, Zendesk, Gainsight etc.)

Responsibilities

• Develop and implement coaching frameworks that drive consistent, high-impact sales execution
• Equip Sales Managers with structured coaching plans, ensuring they can effectively develop their teams
• Lead call review sessions alongside sales leaders to create a culture of continuous improvement across sales teams
• Design and execute certification programs to reinforce selling skills and identify performance gaps early
• Own onboarding and continuous learning programs that accelerate ramp time and deepen seller expertise
• Build sales playbooks and talk tracks to support in-the-moment execution
• Lead a top-performing enablement team that prioritizes programs that have the highest impact on sales performance
• Define the vision for sales enablement, clearly defining key performance indicators (KPIs) to stakeholders, fostering a culture of transparency and alignment with the organization’s goals
• Leverage data analytics to pinpoint skill or knowledge gaps within the sales team, advocating for a culture of continuous learning and development
• Foster a culture of trust by establishing strong relationships with sales team members to empower their success and continuously refining programs based on team feedback
• Partner with Sales Leadership to align coaching initiatives with revenue objectives and sales motions
• Work with RevOps to optimize sales processes, ensuring frictionless execution for sellers
• Collaborate with Marketing and Product Marketing teams to develop assets that reinforce messaging consistency
• Act as the liaison between revenue and product to ensure sellers can confidently position new features and drive adoption

Preferred Qualifications

Experience in technology or SaaS industries

Benefits

• Innovative work
• Growth opportunities
• Caring co-workers
• A chance to do work that fills us with a sense of purpose
• For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office