Director, Lifecycle Marketing

Summary

Join our team as the Director of Lifecycle Marketing and build our lifecycle marketing program from the ground up. You will be responsible for developing and executing data-informed marketing strategies to guide customers through every stage of their journey. This role requires experience in email marketing, automated workflows, lead segmentation, and retention strategies. You will oversee the optimization of the lead funnel and analyze campaign performance using A/B testing and KPIs. The ideal candidate has 6+ years of experience in lifecycle marketing, experience with CRM and analytics platforms, and a passion for improving the SMB restaurant experience. We offer a competitive salary, equity, comprehensive health coverage, remote work, unlimited PTO, and other fun perks.

Requirements

• 6 + years of experience in lifecycle marketing, ideally in a high pace or tech-driven environment
• You’ve done it before, at scale. You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing
• Experience working with CRM tools (e.g., HubSpot, Salesforce Marketing Cloud, Braze, etc.) and analytics platforms (e.g., Google Analytics, etc.)
• You are passionate about improving the SMB restaurant experience and have a personal connection to the space

Responsibilities

• Design and execute end-to-end lifecycle marketing programs that align with customer needs at different journey stages
• Lead the development of personalized retention strategies, focusing on increasing customer lifetime value, reducing churn, and enhancing engagement
• Segment and target customers effectively using data-driven insights and create tailored campaigns for each lifecycle stage (Onboarding, Engagement, Retention, Re-activation, Advocacy)
• Manage the creation, execution, and optimization of multi-channel lifecycle marketing campaigns
• Continuously analyze the performance of campaigns, using A/B testing, customer feedback, and key performance indicators (KPIs) to iterate and improve results
• Develop automated workflows to nurture leads and drive conversions, ensuring smooth handoffs between acquisition and retention phases
• Work to reduce friction points in the customer journey by enhancing onboarding experiences and providing timely and relevant messaging at key touchpoints
• Implement win-back strategies for churned customers to reactivate their interest and engagement with the solution
• Leverage customer data, CRM tools, and analytics platforms to monitor lifecycle metrics, identify trends, and provide actionable insights
• Develop regular performance reports on key lifecycle metrics, including customer retention rates, engagement levels, churn rates, and LCV
• Provide recommendations for new lifecycle initiatives based on data insights and customer feedback

Benefits

• The estimated base salary range for this role is $180,000 - $200,000 USD plus a generous equity pre-IPO equity package
• Comprehensive health coverage
• Work from anywhere (we are a remote-first workplace)
• Unlimited PTO - plus extra fun perks!