Director of Brand Marketing

Summary

Join Pacaso, a company enriching lives through second-home co-ownership, as their Director of Brand Marketing. Lead the development and execution of the brand strategy, shaping Pacaso's voice and narrative across all touchpoints. You will oversee content creation, integrated campaign development, public relations, and crisis management. This key leadership role requires strong collaboration skills and experience in brand storytelling and content strategy. The position offers a competitive salary, equity, comprehensive benefits, and a flexible work environment. Pacaso is a fast-growing company with a mission-driven team and a positive work culture.

Requirements

• 8+ years in brand marketing, editorial, content strategy, or communications roles, ideally with a mix of in-house and agency experience
• Exceptional writing and editing skills, with a portfolio of brand and campaign work
• Proven track record of building and scaling brand strategies and narratives
• Comfortable operating in a fast-paced, high-growth, start-up environment
• Strong leadership and collaboration skills with the ability to influence across teams and levels

Responsibilities

• Lead the evolution of Pacaso’s brand strategy, positioning, and messaging to strengthen brand equity and awareness
• Partner with Creative and Product Marketing to ensure cohesive storytelling across campaigns, content, and experiences
• Own and evolve Pacaso’s brand voice and editorial guidelines
• Oversee brand copywriting across web, email, social, advertising, video, and product surfaces
• Manage external copywriters, content creators, and editorial partners
• Lead concepting and execution of brand-level campaigns that elevate Pacaso in the hearts and minds of consumers and media
• Partner with PR, Performance Marketing, and local teams to deliver campaigns that are both creative and high-performing
• Oversee PR strategy and execution in partnership with internal and agency teams
• Develop thought leadership and executive visibility platforms, including messaging frameworks, speeches, op-eds, and ghostwritten content
• Serve as a strategic advisor on external communications, media engagements, and public appearances for senior leadership
• Lead brand response strategy and messaging during sensitive or high-impact events
• Partner with Legal, Communications, and Executive teams to ensure timely, transparent, and aligned communications during crisis moments
• Identify and activate strategic brand partnerships, sponsorships, and cultural moments that reinforce brand relevance
• Collaborate with social, design, and PR to bring ideas to life
• Manage a small, high-performing brand team
• Work cross-functionally with Product Marketing, Growth, Sales, Design, Legal, and PR teams

Preferred Qualifications

Experience with luxury, travel, real estate, or lifestyle brands preferred

Benefits

• Salary range of 155-170k and equity
• Comprehensive benefits including medical, dental, and vision
• Unlimited PTO and flexible work environment
• A passionate, mission-driven team that values innovation and authenticity
• Competitive salary and stock options
• Unlimited, flexible PTO for exempt employees
• Excellent medical, dental and vision insurance
• Sponsored memberships to One Medical, Ginger and Carrot
• 401(k) to help you save for the future
• Paid maternity and paternity leave
• Generous home office stipend and monthly cell phone reimbursement
• Quarterly remote team building events and L&D opportunities