Director, Marketing Operations and Analytics

Summary

Join Acquia as a Director of Marketing Operations and Analytics to drive the efficiency, scalability, and data-driven effectiveness of the marketing function.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred
• 7+ years of experience in marketing operations, analytics, or related roles, with at least 3 years in a leadership capacity in a SaaS or technology driven environment
• Extensive experience with CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud) and data orchestration (Openprise)
• Proven track record of managing complex marketing technology stacks, data flows, and multi-channel campaigns
• Expertise in building and managing advanced analytics models (e.g., multi-touch attribution, customer segmentation)
• Strong understanding of marketing KPIs and metrics, with experience developing and managing dashboards and reports
• Experiences with Account-Based Marketing (ABM) and supporting tools such as 6Sense
• Proficiency in data analysis tools (Domo) and knowledge of SQL or similar query languages
• Experience working closely with sales operations and revenue teams to align marketing efforts with pipeline and revenue targets
• Proven ability to implement marketing technology that drives measurable impact on growth
• Excellent leadership and project management skills, with the ability to manage multiple priorities in a fast-paced environment
• Strong communication and presentation skills, with the ability to influence senior leadership and cross-functional teams

Responsibilities

• Design and lead the marketing operations strategy
• Manage the marketing technology stack (CRM, marketing automation, data orchestration, analytics tools, etc.) to ensure seamless integration, usability, and alignment with the sales and customer success teams
• Own the lead management process
• Develop and optimize marketing workflows
• Ensure cross-functional alignment between marketing, sales, and account management teams
• Govern data management and integrity
• Lead the marketing analytics function
• Build and maintain marketing models
• Partner with finance and revenue operations teams to align marketing metrics with overall business objectives
• Monitor market and competitive trends using advanced analytics
• Deliver actionable insights to the executive team
• Provide leadership and mentorship to the marketing operations and analytics teams
• Develop operational and analytics talent within the marketing team
• Drive a culture of data-driven decision-making across the marketing team
• Drive operational efficiency, and ensure the successful execution of key initiatives within the digital marketing organization
• Lead the evaluation and selection of new technologies, vendors, and tools
• Manage budget for the marketing operations and analytics functions