Director of Demand Generation

Summary

Join Vivi, a leading educational technology company, as their Director of Demand Generation! This remote US-based role requires a proven track record in developing and executing global demand-generation strategies. You will lead a team of regional marketing managers, collaborating with various internal teams to achieve pipeline and ARR goals. The ideal candidate possesses 5+ years of senior marketing leadership experience with a focus on demand generation, proficiency in marketing automation and CRM tools, and a minimum of 3 years managing a team. Vivi offers a comprehensive benefits package including wellness days, TalkSpace and ClassPass subscriptions, generous PTO, flexible scheduling, and a professional development stipend. This is a fantastic opportunity to make a significant impact in the education sector.

Requirements

• 5+ years of experience as a senior marketing leader with a focus on demand generation
• Proven track record in executing integrated marketing campaigns for targeted audiences
• Proficient in marketing automation and CRM tools (e.g. HubSpot), web analytics (GA4), SEO tools (SEMRush)
• 3+ years managing a team of 2+ direct reports
• Knowledge of digital marketing and emerging trends

Responsibilities

• Develop and implement a comprehensive global demand-generation strategy
• Work with regional marketing managers to create and execute multi-channel marketing campaigns (email, SEO/SEM, webinars, content/social media) to meet global pipeline and ARR goals
• Align marketing campaigns with sales objectives to ensure seamless lead transitions
• Collaborate closely with internal teams (Content/Social Media Marketing, Design, Customer Marketing, Events, Product Marketing, and Marketing Ops) to prioritize integrated campaigns that lead to pipeline development
• Manage and mentor a team of high-performing, demand-focused, regional marketing managers
• Manage Integrated Marketing budget; oversee planning and performance analysis
• Track and report on campaign success using marketing automation and CRM tools to track and report on campaign success

Preferred Qualifications

• Experience marketing SaaS platforms to education organizations
• International experience, particularly in Australia and the UK

Benefits

• A comprehensive benefit package including wellness days off, TalkSpace and ClassPass subscription
• The opportunity to give back to the community through our Volunteer Program
• Generous PTO & flexible scheduling Including your birthday off each year!
• Career progression – we offer each employee an annual stipend for professional development