Remote Director of Demand Generation

Summary

The job is for a Demand Generation Leader at Xage, a cybersecurity startup specializing in zero trust access and protection. The role involves driving demand generation, owning the budget, executing marketing campaigns, and collaborating with various teams. The ideal candidate has 10+ years of experience in demand generation, 3+ years in ABM program execution, and experience targeting cybersecurity and IT buyers.

Requirements

• 10+ years of demand generation experience in marketing cybersecurity and/or IT software solutions
• 3+ years of experience in ABM program execution, good depth in ABM tools and strategies
• Experience targeting cybersecurity and IT buyers at C-level and mid-management level to drive meetings is a must
• Digital marketing experience and technical depth in email, social media (LinkedIn, Twitter), display, and search
• Experience with marketing operations and CRM tools - HubSpot experience is a plus
• Good analytical and reporting skill sets for measuring and educating on demand generation metrics
• Startup experience and strong desire to operate and overachieve is a must
• Bachelor’s degree from an accredited college or university

Responsibilities

• Own the budget, overall priorities, and funnel metrics for demand generation
• Execute programmatic campaigns aligned to ABM strategies across the buyer journey using a combination of digital and in-person channels
• Implement strategies to target multiple different personas with the goal of meeting set for mid-level and C-level executives
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for target personas in the critical infrastructure industries
• Collaborate across the marketing, product, sales and engineering teams on campaign concepts, content requirements, and creative development to ensure effectiveness for ABM programs
• Manage relationships with vendors and agencies to scale, operationalize, and optimize all demand generation programs
• Track the marketing funnel performance and report progress to sales team and executive leadership

Benefits

• Competitive salary and Equity
• Full health, dental, vision insurance