ModSquad is hiring a
Director of Demand Generation Marketing

Summary

The Director of Demand Generation Marketing will plan, build, and run inbound and outbound marketing programs to drive pipeline growth for a customer support services company. The role involves creating multi-channel demand generation strategies, understanding the minds of buyers, optimizing conversion rates, collaborating with stakeholders, and leading a team.

Requirements

• Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel
• Technology skills in marketing technology and automation systems
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs
• Direct experience managing an SDR team or proven success in working closely with SDR teams
• Data acquisition and management knowledge to support lead nurturing and outbound programs
• Highly quantitative with a very strong understanding of data
• A desire to work both at a strategic level and tactically on projects and campaigns
• Excellent decision-making skills in regard to allocating marketing spend
• Self-motivated and results-driven
• Degree educated

Responsibilities

• Create and execute multi-channel demand generation strategies that are aligned to persona's/audiences and our sales objectives to support pipeline and revenue goals
• Help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle
• Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel and create a predictable demand generation engine. And continually optimize online and offline programs to ensure CAC is in line with ROI goals
• Collaborate with a variety of stakeholders - C-level, sales, marketing, technical consulting, and product marketing
• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making

Benefits

• Fun, fast-paced, professional and collaborative environment
• Growth-stage company with many opportunities for advancement
• Medical, dental, and vision insurance
• 401(k) retirement plan with company contribution
• Generous and flexible take what you need vacation policy
• 100% remote, work-from-home company