ModSquad is hiring a
Director of Demand Generation Marketing

Summary

The Director of Demand Generation Marketing will plan, build, and run marketing programs to drive pipeline growth and revenue. They will create multi-channel demand generation strategies, collaborate with stakeholders, analyze marketing program outcomes, and lead a team. Requirements include experience in a demand generation leadership role, technology skills, success delivering demand generation programs, data acquisition and management knowledge, quantitative skills, decision-making skills, self-motivation, and a degree.

Requirements

• Experience in a demand generation leadership role
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel
• Technology skills in marketing technology and automation systems
• Demonstrable success delivering earned, paid, and owned channels demand generation programs
• Direct experience managing an SDR team or proven success in working closely with SDR teams
• Data acquisition and management knowledge to support lead nurturing and outbound programs
• Highly quantitative with a very strong understanding of data
• A desire to work both at a strategic level and tactically on projects and campaigns
• Excellent decision-making skills in regard to allocating marketing spend
• Self-motivated and results-driven
• Degree educated

Responsibilities

• Create and execute multi-channel demand generation strategies aligned to persona's/audiences and sales objectives
• Help construct and bring to life marketing programs and create highly targeted and broad demand generation programs
• Understand the minds of buyers and partner with content creators to create authentic conversations and promotions
• Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel
• Collaborate with a variety of stakeholders including C-level, sales, marketing, technical consulting, and product marketing
• Analyze marketing program outcomes in detail and present results clearly to inform decision-making