Director of Digital Marketing

Summary

Join BombBomb as their Director of Digital Marketing and lead their demand generation strategy and execution. This high-impact role requires owning the entire digital marketing funnel, from strategy to execution, to generate high-quality leads and fuel revenue growth. You will leverage full-stack digital marketing expertise across various channels, including paid media, SEO, email marketing, and ABM. The position demands strong leadership, collaboration, and data-driven decision-making to manage a team and optimize marketing performance. Success is measured by exceeding MQL, SQL, and pipeline generation goals, along with successful ABM program implementation. The ideal candidate has 7-10+ years of B2B SaaS marketing experience with a proven track record in digital demand generation and ABM.

Requirements

• 7–10+ years in B2B SaaS marketing, with a strong background in digital demand gen and ABM
• Experience owning end-to-end ABM strategy and execution
• Expertise in marketing automation, CRM, ad platforms, and ABM tools
• Proven track record of generating qualified pipeline through both inbound and outbound motions
• Strategic thinker with deep operational chops; comfortable executing with limited resources
• Strong communicator and cross-functional collaborator

Responsibilities

• Design and execute a performance-driven demand generation strategy aligned with ARR growth goals
• Lead Account-Based Marketing (ABM) programs in close collaboration with sales, targeting high-value strategic accounts through tailored messaging and channel tactics
• Own the paid media budget and performance across channels (Google Ads, LinkedIn, Meta, programmatic, etc.)
• Build and optimize full-funnel, multi-channel acquisition campaigns to drive awareness, engagement, and pipeline conversion
• Oversee SEO/SEM, email nurture programs, ABM landing pages, retargeting, CRO, and website optimization
• Manage end-to-end marketing operations and the full martech stack to ensure clean attribution and integrated workflows (e.g. Pardot, Salesforce, zoominfo, etc.)
• Create personalized digital experiences for ABM targets, including intent-based ads, tailored nurture journeys, and dynamic web content
• Partner with RevOps on ABM playbooks, coordinating marketing and sales activities across the funnel
• Own ABM technology implementation and reporting
• Segment key target account lists by ICP and buying signals, and prioritize based on strategic fit and engagement
• Measure and optimize ABM success using account engagement metrics, pipeline velocity, and ROI
• Define and monitor KPIs across demand generation and ABM programs
• Deliver real-time performance dashboards and reporting for key stakeholders
• Continuously test and optimize channel performance, messaging, and offers based on funnel metrics
• Manage a lean team of in-house marketers, freelancers, and/or agencies
• Partner with content, product marketing, sales, and revenue operations to align GTM initiatives
• Foster a high-output, test-and-learn culture with shared accountability for revenue

Preferred Qualifications

Experience with AI, machine learning, or enterprise SaaS products is a plus

Benefits

• Excellent Medical, Dental and Vision Benefits for you and your family
• Flexible Paid Time Off program
• 9 paid holidays
• 401k Plan with employer match
• Monthly Internet stipend
• New Hire Home Office set-up bonus
• Annual Education / Development for your career growth