Director of Growth Marketing

Summary

Join Booksy as the Director of Growth Marketing and lead the charge in customer acquisition, retention, and engagement. You will spearhead performance marketing campaigns across multiple channels, optimize CRM strategies, build robust Martech foundations, and collaborate effectively with cross-functional teams. This role demands expertise in digital marketing, data analytics, and team leadership within a fast-paced, high-growth environment. You'll manage a multi-million dollar budget and a team of 10+ FTEs, driving measurable growth and operational efficiency. The position is fully remote (EST timezone) and offers a comprehensive benefits package.

Requirements

• Demonstrable breadth and depth of success in performance marketing and CRM, with significant experience in digital marketing for high-growth industries and scale-up companies
• People management experience; you will have led globally spread 10+ FTE sized teams
• A track record of successfully scaling marketing programs and driving measurable growth in both customer acquisition and retention
• Experience with leading marketing technologies (CRM, email platforms, marketing automation tools, analytics dashboards), and a strong ability to drive system integrations and efficiencies across marketing processes
• Deep expertise in analytics, data interpretation, and driving marketing decisions based on performance insights
• Strong leadership and team-building skills with a demonstrated ability to inspire, develop, and lead a diverse team of marketing professionals
• Excellent verbal and written communication skills, with the ability to present complex strategies and performance data to senior leadership and cross-functional teams

Responsibilities

• Lead Multi-Channel Campaigns: Drive customer acquisition across channels (Paid Search, Display, Social, SEO, Affiliates, Influencers), optimizing for scalability and profitability
• Own and optimize KPIs like CAC, ROAS, LTV, Conversion Rates, and CPL across all channels
• Manage a multi-million-dollar budget, aligning spend with business goals and maximizing cost-efficiency
• Drive innovation through A/B testing, new channel exploration, and creative shifts to unlock new acquisition opportunities
• Lead strategies to improve retention, engagement, and repeat business through personalized messaging (email, SMS, in-app)
• Use data to create targeted segmentation & personalization: campaigns that drive repeat purchases and customer loyalty
• Work with data teams to refine strategies and improve key retention metrics like repeat purchase frequency and CLTV
• Track and report on metrics such as Open Rate, CTR, Retention Rate, Churn Rate, and CLTV, with a focus on continuous improvement
• Develop and optimize the Martech stack to drive automation and operational efficiency
• Automate workflows, enhance segmentation, and improve decision-making with data-driven insights
• Ensure alignment of the Martech ecosystem with business goals, working with data, product, and operations teams to optimize tools and platforms
• Collaborate with Sales & Product teams to unify customer acquisition and retention efforts, using marketing insights to inform sales and product strategies
• Lead, mentor, and develop a high-performing marketing team, fostering collaboration and a data-driven culture

Benefits

• This is a US- based, fully remote position (EST Timezone) we take pride in being a globally distributed team
• Unlimited paid time off (PTO) for our employees based in the US
• Private healthcare and dental insurance provided through United Healthcare
• A robust 401(k) plan with matched contributions
• Twelve weeks of paid parental leave after one year of employment with Booksy