Director of Growth Marketing

Summary

Join TeamSnap as their Director of Growth Marketing and lead the strategy and execution of growth initiatives across the entire funnel, from awareness and acquisition to activation, engagement, and subscription conversion. You will report to the SVP of Marketing and own the consumer growth marketing roadmap, setting clear goals for acquisition, activation, and monetization. Responsibilities include leading paid acquisition across various channels, driving organic growth through SEO, executing partner channel marketing campaigns, and optimizing TeamSnap.com for growth. You will also conduct experiments, analyze data to inform decisions, and explore new marketing technologies. This role requires 10+ years of experience in growth marketing for consumer products, a proven track record of scaling user acquisition, and strong analytical and collaboration skills. TeamSnap offers a fully remote work environment with competitive compensation, benefits including unlimited PTO, paid parental leave, and comprehensive health insurance, and opportunities for professional development.

Requirements

• 10+ years of experience in growth marketing for consumer products, ideally mobile-first and subscription-based
• Proven track record of scaling user acquisition and driving LTV-positive growth through paid media, SEO, and PLG strategies
• Highly analytical and comfortable working with data to make decisions, test hypotheses, and measure impact
• Deep understanding of marketing funnels and product growth levers — with the creativity to find unconventional paths to scale
• Experience building and managing campaigns that span from awareness to retention across multiple channels
• Experience with AI-driven marketing tools and attribution modeling
• Strong collaboration skills and experience partnering with Product and Engineering teams on growth initiatives
• Entrepreneurial mindset with a bias for action, learning, and iteration
• Feeling a connection to TeamSnap’s mission and the value of youth sports

Responsibilities

• Own and execute the consumer growth marketing roadmap, with clear goals across acquisition, activation, and monetization of our core teams products
• Design and execute initiatives that deliver against business KPIs
• Lead paid acquisition across channels including search, social, and programmatic — optimizing for efficiency, scale, and lifetime value
• Drive organic growth through a comprehensive SEO strategy, building scalable, high-quality articles and landing pages that attract and convert our target audiences
• Shape and execute acquisition campaigns with key partners to reach our target sports audiences
• Own the strategy and performance of TeamSnap.com as a primary growth engine — optimizing for acquisition, conversion, and user experience
• Work closely with Product and Engineering to launch growth experiments across landing pages, onboarding flows, and user journeys to drive key conversion metrics
• Define key metrics, build dashboards, and run analysis to uncover insights and inform growth opportunities
• Communicate results and learnings to cross-functional stakeholders and executive team
• Continuously explore and pilot new tools, platforms, and AI-forward approaches to gain a competitive edge and drive performance across the funnel

Preferred Qualifications

Bonus points for experience with mobile-first consumer apps or in the youth, family, or lifestyle space

Benefits

• We’re committed to equitable compensation for all TeamSnappers. The minimum starting point for this role is $175,000 , inclusive of base and bonus, with comp updated based on multiple factors
• Our comp is highly competitive in our space and we adjust overall comp based on relevant experience, skills, certifications, and geographic location
• TeamSnap is a fully remote company, so you need to be very comfortable working with people who aren’t in the same time zone as you
• Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary)
• 100% premium coverage of medical/dental/vision for you and your family
• 401K to help you invest for the future
• $1,500 annual learning and development stipend
• Travel to fun locations for all-company meetings and team events
• Generous home office allowance to set you up for success
• TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter
• A monthly stipend reimbursement for health & wellness and so much more!