Director of Lifecycle Marketing

Summary

Join PadSplit as their Director of Lifecycle Marketing and create data-driven strategies to boost member and host engagement, improve retention, and enhance the customer journey. This crucial role involves scaling lifecycle marketing efforts, refining personalized communications, and driving impact through promotions and referral programs. The ideal candidate is a seasoned lifecycle marketer with expertise in automated, personalized campaigns across multiple channels, a strong analytical mindset, and a collaborative spirit. Responsibilities include developing and executing lifecycle marketing strategies, managing integrated marketing campaigns, overseeing promotions and referral programs, and analyzing performance metrics to optimize strategies. The role requires strong collaboration with cross-functional teams and a passion for testing and implementing new marketing approaches. PadSplit offers a fully remote position with competitive compensation, equity, comprehensive healthcare, unlimited PTO, and paid parental leave.

Requirements

• Marketing Expertise: 8+ years of experience in lifecycle or retention marketing
• Strategic Thinker: Proven ability to create and execute customer engagement strategies
• Data-Driven Approach: Strong analytical skills to interpret data and drive decision-making
• Technical Proficiency: Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot
• Channel Knowledge: Expertise in email, SMS, push notifications, and in-app messaging
• Collaboration Skills: Experience working with cross-functional teams, including product and engineering
• Industry background: Familiarity with marketplace, fintech, or real estate sectors
• Innovation Mindset: Passion for testing, learning, and implementing new marketing approaches
• Customer Behavior Insight: Deep understanding of segmentation and personalized communication strategies
• Results-Oriented: Track record of improving engagement, retention, and monetization metrics
• Leadership Abilities: Strong communication and leadership skills to drive projects and inspire teams

Responsibilities

• Lifecycle Strategy Development: Create and execute lifecycle marketing strategies to optimize engagement and retention
• Campaign Management: Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels
• Promotions Oversight: Manage promotions and referral programs to drive sustainable growth and engagement
• Lifecycle Mapping: Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy
• Data Analysis: Analyze performance metrics and extract insights to optimize marketing strategies
• Cross-Functional Collaboration: Work closely with product, engineering, and data teams to refine automation and personalization
• Experimentation Leadership: Lead A/B testing to optimize engagement and retention strategies
• Notification Strategy: Manage notification channels to ensure timely and personalized communication
• Content Personalization: Build segmentation and behavioral triggers for tailored marketing messages
• Trend Monitoring: Stay updated on industry trends to incorporate best practices into marketing efforts

Benefits

• Fully remote position - we swear!
• Competitive compensation package including an equity incentive plan
• $115,000 - $135,000 a year
• National medical, dental, and vision healthcare plans
• Company provided life insurance policy
• Optional accidental insurances, FSA, and DCFSA benefits
• Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
• 401(k) plan
• Twelve (12) weeks of paid time off for both birth and non-birth parents
• The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis