Remote Director of Marketing and Enrollment

Summary

Join a dynamic team at Rocketship Public Schools as the Director of Marketing and Enrollment to lead the strategy to attract prospective students and talent, manage a team of three, and report directly to the Chief Communications Officer.

Requirements

• Bachelor’s degree required, master’s degree in applicable field preferred
• Minimum of 7 years of experience in marketing or enrollment management, preferably within the education sector
• Minimum of 3 years of full-time people management

Responsibilities

• Lead development and implementation of enrollment and talent marketing strategy
• Direct annual marketing strategy to successfully drive toward enrollment targets and goals in all five Rocketship regions
• Partner with the Talent team to establish annual marketing strategy to successfully drive toward hiring goals
• Direct media plans and place media buys across media markets and media channels to support enrollment and talent recruitment campaigns
• Direct campaign message strategies, write creative briefs, and partner with your creative team to design and develop all creative materials
• Track and report out on key performance indicators across the full enrollment funnel from awareness building to lead generation to application acquisition and enrollment conversion
• Drive Brand Strategy
• Collaborate with the Chief Communications Officer to develop comprehensive brand development plans and enhance our brand positioning
• Ensure consistent branding across all platforms, aligning with the national brand strategy and guidelines
• Oversee creative team responsible for managing all our digital channels including website, social media, and blog
• Conduct audience research to regularly evaluate brand health and use insights to inform and refine marketing strategies
• Oversee enrollment health and build capacity of regional enrollment leaders
• Partner with the Strategy and Data teams to develop annual enrollment goals and improve performance tracking systems
• Analyze enrollment data to identify trends and opportunities, providing regular reports and actionable insights to regional and national leadership
• Immerse yourself in three distinct relationship management systems (Hubspot, SchoolMint, Powerschool) and lead integration and optimization efforts across all three platforms
• Develop marketing and enrollment muscle on your team and with leaders in the network
• Manage and develop a diverse team of three with an inclusive, high-performance culture
• Lead community of practice with (5) regional leaders responsible for enrollment health in each Rocketship region, providing targeted professional development to build capacity and enrollment expertise
• Collaborate with other network leaders to identify innovative opportunities to harness the power of marketing to advance our mission and impact goals

Benefits

• Commensurate with qualifications and experience
• Excellent health and wellness benefits
• 403b retirement plan
• Flexible spending account (FSA)
• Generous paid time off