Director of Engagement Marketing

Summary

Join Garner, a rapidly growing healthcare company, as their Director of Growth Marketing. You will optimize acquisition channels, maximize user engagement, and develop a team of marketers. This role requires close collaboration with Account Management, Product, and Data teams to achieve Garner's mission of transforming the healthcare economy. The ideal candidate possesses a Bachelor's degree, 5+ years of relevant experience (including 3+ years in user growth/acquisition marketing), strong ESP/MAS experience, and data-driven experimental skills. The position offers a competitive salary ($170,000-$210,000), bonus eligibility, equity incentives, and competitive benefits. Garner values a supportive and collaborative work environment.

Requirements

• Bachelor’s Degree with 5+ years of relevant work experience, including a minimum of 3+ years in user growth/user acquisition marketing at a consulting firm, marketing agency, high-growth start-up or digital health company
• Strong experience and comfort using an ESP or MAS (Iterable experience not required)
• Very organized and detail-oriented -- you can project manage multiple work streams and deliver dozens of individualized campaigns while meeting a high-quality bar
• Data-driven and experimental -- you understand foundational marketing growth metrics and can run clearly measured experiments to improve user engagement
• Comfort and gravitas in front of prospects and clients
• A desire to work in a rapidly evolving startup environment
• A desire to be a part of our mission to improve the US healthcare system

Responsibilities

• Deeply understand and maximize engagement across the entire member lifecycle including: sign-up, doctor search, and claims
• Developing a team of talented marketers who act as engagement consultants to our clients
• Ensuring members understand Garner’s value proposition and support our account management team to drive client success
• Partnering with the product team to continually improve member experience

Preferred Qualifications

Iterable experience

Benefits

• The target salary range for this position is: $170,000 - $210,000
• This position is also bonus-eligible
• In addition to base compensation this role is eligible to participate in our equity incentive and competitive benefits plans