Director of Marketing

Summary

Join Bitcoin Depot as their Director of Marketing and lead the development, implementation, and optimization of digital, product, and consumer marketing initiatives across all channels. You will manage the marketing team, oversee day-to-day activities, and craft the long-term marketing strategy. This role requires extensive experience in digital marketing across multiple disciplines. Bitcoin Depot is the world's largest Bitcoin ATM network, recognized as a top workplace and publicly traded on NASDAQ. The position offers a comprehensive benefits package and a remote-first work environment.

Requirements

• Bachelor’s degree in marketing, business, data science or a related field
• 10+ years of related experience in a fast-paced working environment
• Strong data analysis experience to include advanced Excel skills and in-depth understanding of ROI
• Expert level experience in Google Ads, Google Search Console, Google Analytics, Data Studio or equivalent tools
• Website design, SEO & SEM experience
• Must be able to meet deadlines, develop concise reports, and to meet the expectations of executive management on project deliverables
• Strong work ethic (a “That’s not my job.” attitude will not work at Bitcoin Depot.)

Responsibilities

• Direct the operations of our Google Ads strategy and campaigns
• Direct the operations of our strategy and campaigns of Meta, Twitter, Linkedin and other relevant platforms
• Manage the planning and execution of multiple concurrent outbound marketing automation campaigns
• Manage the administration and optimization of the Bitcoin Depot website
• Manage the listing process for our 8400 + locations, including managing the external listings agency. Ensure that our listings are top of the list in organic map searches
• Measure and report performance, trends and insights on all digital campaigns and assess against goals (ROI and KPIs)
• Manage and develop advertising creatives or blogs through coordination with staff copywriters and designers
• Create demand-generation and lead collection campaigns and manage our agencies and vendors conducting these campaigns on our behalf
• Oversee creation and execution of our comprehensive social media and PR Strategy
• Create a regular publishing schedule for relevant social media channels
• Develop and execute strategies to place Bitcoin Depot at the top of relevant SEO searches
• Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, video and email marketing campaigns,and retention campaigns
• Develop sales plays and enablement tools focused on helping inside sales, field sales teams, and channel partners. Understand target markets and buyers, buyer personas, pains points, and key messages
• Develop cross product programs and initiatives that will drive further market penetration
• Manage preparation, support and logistics for scheduled conference trade shows

Preferred Qualifications

• SQL, Power BI or Tableau experience
• Experience managing vendor and partner relationships
• Excellent writing and presentation skills
• Ability to build business models based on user insights and data with SQL/Excel proficiency
• Knowledge of bitcoin and the blockchain
• Self-starter, ability to thrive in a fast paced environment

Benefits

• 401K Matching
• Health benefits offered with a company contribution towards premiums
• Paid wellness membership
• Equity
• Paid time off & holidays
• Virtual team building events
• Remote first environment