Director of Marketing

Summary

The job is for a Director of Marketing at Clarity, a company that aims to help families discover educational opportunities. The role involves developing and implementing a comprehensive marketing strategy, team management, brand development, campaign development, new product launches, data-driven decision making, cross-functional collaboration, and driving innovative marketing techniques.

Requirements

• A minimum of 7 years of experience in software marketing, with at least 3 years in a leadership role, preferably in the SaaS technology market. Experience selling in the school market is a plus
• Proven success in developing and executing marketing strategies that have driven growth and brand recognition
• Strong leadership skills with experience managing diverse marketing teams
• Excellent analytical skills with a data-driven mindset
• Proficient in digital marketing, content marketing, and brand management
• Exceptional communication and interpersonal skills

Responsibilities

• Develop and implement a comprehensive marketing strategy that aligns with Clarity's overall business objectives and drives sales growth
• Develop and implement a staffing and operational strategy that supports Clarity's rapid expansion
• Lead, mentor, and strategically grow the marketing team
• Oversee the development and management of Clarity's brand, ensuring consistency and impact across all marketing channels and materials
• Lead the planning, execution, and analysis of marketing campaigns, ensuring they effectively communicate Clarity's value proposition and drive customer engagement
• Lead the strategic planning and execution of new product launches, ensuring seamless coordination between marketing, sales, product development, and other key departments
• Utilize market research, customer insights, and data analytics to inform strategies, with a focus on understanding the unique dynamics of the non-profit education market
• Work closely with sales, product development, and other departments to ensure a cohesive approach to market penetration and customer satisfaction
• Drive innovation in marketing techniques, exploring and implementing creative strategies that align with technological advancements and Clarity's position as a technology innovator

Benefits

• Company-sponsored health, medical, and dental insurance
• Growing company with lots of opportunities to grow with us - we went from 0 to 35 employees in the last 24 months and anticipate more growth
• Fully remote team and work environment
• Generous PTO and federal holidays off
• Company-sponsored get-togethers and off-sites
• Stock -- every team member has some level of ownership in Clarity