Director of Marketing

Summary

Join GoodShip, a leading freight orchestration and procurement platform, as their Director of Marketing. You will own and execute the go-to-market strategy, driving demand generation and brand elevation within the freight-tech industry. This highly visible role demands a full-stack marketing approach, encompassing strategy and hands-on execution, directly impacting revenue and company growth. The ideal candidate possesses 7+ years of B2B SaaS marketing experience, a proven track record of driving pipeline and revenue, and a deep understanding of the B2B buyer journey. You will be responsible for demand generation, brand positioning, content creation, social media management, event coordination, and more. GoodShip offers competitive salary, equity, 100% employer-paid health benefits, unlimited PTO, winter break, and a fully remote work environment.

Requirements

• 7+ years of experience in B2B SaaS marketing, with a strong record of leading demand generation and brand initiatives
• Proven track record of driving pipeline and revenue through integrated marketing programs
• Deep understanding of the B2B buyer journey, particularly in enterprise or complex sales environments
• Skilled storyteller who can simplify technical concepts and position products in a differentiated way
• Hands-on experience with marketing platforms, analytics tools, and modern martech
• Comfortable operating independently in a fast-paced, ambiguous environment
• Curious, scrappy, and energized by building—someone who thrives on ownership and momentum

Responsibilities

• Own the demand generation strategy to deliver consistent, high-quality inbound pipeline for our enterprise sales team
• Launch, manage, and optimize multi-channel campaigns across outbound email, digital, paid, and ABM programs
• Define performance metrics and continuously optimize for pipeline velocity and conversion
• Align closely with RevOps to ensure attribution, tracking, and forecasting are dialed in
• Lead our messaging and positioning efforts to reflect the evolving market, product, and customer base
• Manage website optimization with an eye toward storytelling, SEO, and conversion
• Develop compelling narratives that position GoodShip as the leader in freight orchestration
• Create content that supports demand and brand goals—including customer stories, product updates, launch content, and thought leadership
• Collaborate with Product and Sales to develop materials that support the full customer lifecycle
• Maintain a content calendar and oversee execution across channels
• Own GoodShip’s voice and growth on LinkedIn and other relevant social channels
• Manage PR efforts and media relationships in collaboration with external partners
• Identify opportunities to amplify GoodShip’s thought leadership and wins
• Coordinate GoodShip’s presence at logistics and tech events, including sponsorships, speaking engagements, and campaign follow-up
• Evaluate and manage strategic event opportunities to drive awareness and leads
• Ensure all event activations align with GTM goals and brand quality

Preferred Qualifications

Background or passion for logistics, supply chain, or enterprise tech

Benefits

• Competitive salary and meaningful equity in GoodShip
• 100% employer-paid health benefits
• Unlimited PTO
• Winter break the week of December holidays
• Fully remote work environment