Remote Director of Marketing

Summary

Join Pair Team as the Director of Marketing and play a critical role in building and instilling Pair Team's brand and message to provide healthcare to the underserved across various healthcare systems and communities.

Requirements

• 6+ years of experience in Brand Marketing, Marketing, or a related field including Brand, Content, and Growth Marketing
• Proven track record of developing and implementing successful brand marketing strategies with high ROI
• Strong understanding of customer behavior, trends and positioning
• Excellent communication and interpersonal skills to effectively collaborate with cross functional teams
• Strong project management skills to effective prioritize and manage multiple initiatives
• Passion for helping individuals experiencing complex chronic needs such as homelessness, severe mental illness, and substance use disorder

Responsibilities

• Develop and implement a strategic marketing playbook and roadmap to enhance brand awareness, and inbound interest across all of our stakeholders including patients, community organizations, providers, health plans, and government agencies
• Lead the development and maintenance of the brand's visual and written identity
• Lead the planning, development and execution of marketing initiatives across various channels, including SEO, digital, social, print, events, collaboratives, etc
• Develop and launch press release campaigns for major business milestones
• Conduct research to gather and synthesize insights to understand customer perceptions, preferences, and behaviors
• Develop, drive and track key performance indicators and ROI of prioritized initiatives
• Work cross-functionally with all Org Leads to ensure consistent messaging, alignment and integration
• Manage budget and resources effectively, allocating appropriately based on data driven impact potential

Benefits

• Competitive salary: $190,000 - $240,000 (depending on experience)
• Equity compensation package
• Flexible vacation policy – take the time you need to recharge
• Comprehensive health, vision & dental insurance
• 401k
• Work entirely from the comfort of your own home
• Monthly $100 work from home expense stipend
• We provide the equipment needed for the role