Director of Marketing

Summary

Join Pantheon as their Director of Marketing to spearhead the growth of their State, Local, and Education (SLED) sales funnel. This remote position, open to US-based candidates, demands a strategic and execution-focused approach to marketing. You will develop and implement marketing strategies, manage campaigns across various channels, leverage partner ecosystems, and collaborate with sales and customer teams. The role requires a data-driven mindset and experience in the SLED market. Success hinges on driving brand awareness, pipeline growth, and customer engagement within this key segment. Pantheon offers competitive compensation, equity, flexible time off, comprehensive benefits, and professional development opportunities.

Requirements

• 5+ years of technology marketing experience in SLED or a related sub-vertical
• Knowledge of the broader SLED market landscape, norms, nuances, and best practices
• Experience marketing to both IT and Communications personas, and supporting a multithreaded buyer journey
• Proven ability to build and directly execute marketing campaigns with measurable results
• A strategic thinker who enjoys being hands-on, in the thick of it
• Experience working cross-functionally with sales and customer success counterparts
• A creative, proactive and dynamic self-starter and builder
• A resourceful approach, ensuring that marketing resources are being utilized in order to maximize productivity and goal attainment
• Ambitious and motivated by growth. Driven to succeed – attaining and exceeding goals and KPIs
• Able to communicate effectively and create strong relationships with people, regardless of their role - adapting communications to audience needs

Responsibilities

• Develop a verticalized marketing strategy aligned with global objectives, ensuring effective brand positioning and lead generation
• Take ownership of the full funnel, creating, resourcing, and executing campaigns, including digital campaigns, events, webinars, and ABM
• Leverage a partner ecosystem to amplify marketing efforts and reach more prospects
• Collaborate with sales, customer account and SDR teams to ensure marketing efforts drive high-quality leads and pipeline growth, in support of delivering customer acquisition, expansion and retention goals
• Integrate customer and market insights into the development of creative strategies and marketing programs
• Track and analyze key performance metrics, optimizing campaigns for continuous improvement and to ensure that the ROI on marketing spend is maximized
• Establish and agree operating budgets by working closely with the leadership team and implement effective controls to maintain marketing expenditures within budget
• Work with product marketing and development to ensure segment input into the product development pipeline and future roadmap
• Keep abreast of services, products, applications, market conditions, competitive activities and industry trends
• Represent the company at major events, analyst and partner meetings, and any other relevant business and sales and marketing activities

Preferred Qualifications

Commercial data-driven mindset with experience using marketing automation. Experience with Marketo, Salesforce, Looker and 6Sense a plus

Benefits

• Industry competitive compensation and equity plan
• Flexible time off, sick days, and 13 paid holidays
• Comprehensive medical insurance including Health, Dental, and Vision
• Paid parental leave (plus fertility, adoption, and other family planning benefits)
• In-office workspace (San Francisco)
• Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
• Events and activities both team-based and company-wide that inspire, educate, and cultivate