Director of Marketing

Summary

Join our client's team as their Director of Marketing, a full-time remote position based in the EST timezone. This leadership role focuses on organic marketing, particularly Facebook group management and growth. You will be responsible for developing and implementing content strategies, leading a team of 10+ members, and driving significant revenue growth. Success in this role requires proven experience in organic marketing, copywriting, and team leadership, along with technical proficiency in relevant tools. The ideal candidate will have a creative flair, strong communication skills, and a proven ability to scale businesses.

Requirements

• Facebook Group Organic Marketing: Possesses experience in elevating local businesses through Organic Marketing in Facebook Groups, with a creative flair for developing compelling content and managing engaging social media accounts
• Copy and Content Writer: The ideal candidate is an exceptional writer whose skills have significantly elevated social media accounts. They excel at capturing the attention of potential readers and driving engagement through impactful writing
• Team Leadership & Motivation: Lead a team of 10+ members, prioritizing motivation, productivity, and maintaining high energy levels. Develop incentive structures to enhance performance and retain top talent
• Relationship Building: Foster strong, lasting relationships with clients to ensure their needs are met and exceeded
• Scaling & Growth: Identify and capitalize on opportunities to scale the business, exploring new marketing channels, sales strategies, and industry verticals. Drive the growth of the Facebook Groups business from $500k ARR to over $1M
• Innovation & Improvement: Constantly seek opportunities to enhance our services, attract the right clients, and stay ahead of industry trends
• Relevant Experience: The ideal candidate should have a background in managing organic marketing through community engagement in Facebook Groups, specifically for similar businesses. Experience working with international businesses is essential, with a proven ability to elevate the business using organic marketing strategies from the ground up
• Technical Proficiency: The ideal candidate is technically proficient in using tools like Notion for effective project management and documentation and is familiar with Go High Level, utilizing it to streamline marketing automation
• Communication Skills: English proficiency, with the ability to communicate effectively and sound American

Responsibilities

• Organic Growth & Facebook Group Management: Proven experience in growing and managing Facebook groups organically, demonstrating a successful track record in this area. Expertise in Facebook growth hacks, organic content strategies, and managing multiple accounts (20+)
• Copywriting : You will be the go-to expert in copywriting, with deep, hands-on experience. You understand exactly what makes a copy effective and impactful
• Content and Creation Strategy: Develop and implement strategic initiatives to grow and optimize our Facebook groups. This includes increasing leads, improving engagement, and expanding into new industries
• Social Media Development: Establish and grow social media accounts from the ground up, turning them into vibrant, top-performing channels with a strong following
• Leading and Overseeing Copy and Content Writing Efforts: Devote the majority of their time to crafting and approving content for clients' Facebook Groups and social media accounts, ensuring it aligns with the client’s vision and mission
• Client Success & Communication: Lead client-facing efforts, ensuring exceptional client satisfaction. Regularly meet with clients to review progress, discuss future strategies, and align on the vision
• KPI Management: Take charge of the team’s KPIs, ensuring that goals are met consistently. Monitor and report on performance metrics, making data-driven decisions to improve results
• Team Leadership: Experienced in effectively leading and motivating teams to achieve success