Remote Director of Marketing

Summary

The job is for a Director of Newsletter Marketing at SmartAsset, a fast-growing financial advice company. The role involves leading the strategy and execution of newsletters to drive revenue. The ideal candidate has 7+ years of experience in marketing, strong analytical skills, and knowledge of email marketing tools.

Requirements

• 7+ years of experience designing and managing marketing campaigns including content creation, segmentation, deployment and iterative testing
• Deep knowledge of email marketing tactics, tools, and industry developments
• Strong written communication skills; able to write marketing copy independently
• Strong analytical skills; makes decisions based on data
• Experience using an automated marketing platform like MailChimp, HubSpot, Klaviyo, Iterable, or Blueshift
• Experience using Google Analytics, Mixpanel, and/or other web analytics platforms
• Success leading impactful cross-functional initiatives
• Self-directed and comfortable managing through ambiguity

Responsibilities

• Identify the biggest opportunities to drive revenue growth from SmartAsset's newsletters; develop strategies to exploit them, and execute the strategies
• Analyze channel / segment / campaign performance and make data-driven changes for improvement
• Manage inbox placement to maximize email campaign effectiveness through incorporating processes and best practices to improve deliverability
• Improve SmartAsset's subscriber acquisition channels to expand our newsletter audience
• Own the test roadmap from opportunity sizing through execution and analysis
• Generate, test, and optimize house ads in the newsletters
• Create revenue projections. Report on campaign performance pacing on a weekly, monthly, and quarterly basis
• Manage and improve workflows where possible to improve efficiency

Preferred Qualifications

• Experience marketing B2C and B2B is preferred
• Prior experience using Pardot is a plus

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Short-term and Long-term Disability
• FSA: Medical and Dependant Care
• 401K
• Equity packages for each role
• Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave
• EAP (Employee Assistance Program)
• Employee Resource Groups supporting our underrepresented communities
• Pet Insurance
• Home Office Stipend