Director of Marketing

Summary

Join SOULCHI, a values-driven startup, as its Director of Marketing. This remote, flexible part-time to full-time position offers an equity-based compensation model. You will develop and execute digital marketing strategies, manage campaigns, analyze data, and collaborate with cross-functional teams. The ideal candidate possesses extensive marketing experience, strong analytical and communication skills, and a passion for social impact. Flexibility in working hours (15-40 hours/week) is offered. This is more than a job; it's an opportunity to own a piece of the future.

Requirements

• Bachelor's Degree: Preferred in Marketing, Business, or a related field
• Experience: 9 years or more of proven experience in marketing (for a technology company preferred) with leadership experience
• Deep understanding of all aspects of digital marketing, including strategy, SEO, SEM, social media, email marketing, content marketing, and analytics
• Excellent analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions
• Exceptional communication and presentation skills, with the ability to articulate product value propositions and collaborate effectively across teams
• Innovative mindset with a strategic approach to problem-solving and campaign development
• A deep passion for marketing and a drive to contribute to a social impact, purpose-driven organization

Responsibilities

• Develop and implement a cutting-edge digital marketing strategy that aligns with SOULCHI’s business objectives and brand vision
• Identify opportunities for growth and innovation across all digital channels, including SEO, SEM, social media, email marketing, content marketing, and more
• Perform market research and analysis as well as develop clear and compelling product positioning and messaging
• Lead the digital marketing team to ensure cohesive and effective execution of the strategy
• Oversee the planning, execution, and optimization of digital marketing campaigns to maximize ROI and achieve KPIs
• Collaborate with creative and content teams to produce high-quality digital assets that resonate with target audiences
• Organize and manage product-related events, such as trade shows, webinars, and product demonstrations, to increase product visibility and engage with potential customers
• Utilize data-driven insights to refine campaigns and enhance performance
• Monitor and analyze digital marketing performance metrics to assess effectiveness and identify areas for improvement
• Provide regular reports and strategic recommendations to senior leadership based on data analysis and market trends
• Leverage analytics tools to gain deeper insights into customer behavior and campaign performance
• Collect and analyze customer feedback to drive continuous product improvements and ensure that marketing strategies address customer needs and pain points
• Provide the sales team with the tools, training, and support needed to effectively sell the product, including creating sales collateral, presentations, and product demos
• Work closely with product management, sales, customer support, and other teams to ensure alignment and successful execution of product marketing strategies
• Regularly communicate product updates, marketing plans, and performance metrics to internal stakeholders to keep the team aligned and informed

Benefits

• Equity-Based Compensation Model
• Flexibility in working hours (15-40 hours per week)