Director of Outbound Marketing

Summary

Join Upfluence's fast-growing start-up as Director of Outbound, responsible for shaping and executing outbound lead generation strategies, and leading a team of marketers and SDRs. The ideal candidate has at least 5 years of experience in leading outbound lead generation and managing teams, with expertise in building scalable systems and workflow.

Requirements

• At least 5 years of experience in leading outbound lead generation and managing outbound teams
• Highly skilled in building and scaling outbound systems and workflow, with a proven track record of delivering successful automated strategies
• Tech-savvy, understanding of edge cases, Python scripts, APIs (a plus)
• Strong data-driven mindset and ability to analyze outbound performance metrics to drive continuous improvement
• Innovative, proactive, and constantly seeking new ways to scale demand
• Exceptional leadership and team management capabilities, with experience mentoring and coaching sales teams
• Fluent in English, with experience working in a US-based market

Responsibilities

• Take full ownership of outbound sales strategies, from lead generation to outreach processes
• Drive the team to meet and exceed key metrics such as outbound lead generation, response rates, and conversion rates
• Develop and execute innovative strategies to enhance lead generation and demand through automated outbound efforts
• Establish and maintain scalable systems and processes that support automated outbound activities
• Leverage data analytics and insights to monitor the performance of campaigns, track lead progress through the funnel, and identify areas for optimization
• Mentor a team of outbound marketers and SDRs, providing training, support, and strategic direction to ensure they achieve their goals
• Collaborate with leadership to develop and manage the budget for outbound sales initiatives
• Stay informed on outbound industry trends, competitor activities, and customer behavior to refine outbound strategies and identify new opportunities

Benefits

• Be part of a fast-growing start-up, with a young and inspiring team
• Evolve in a stimulating and challenging environment with autonomy
• A mixed and international (20+ different nationalities) team
• Incredible offices in the city of Gastronomy: Lyon
• Public transportation reimbursed
• Partial remote-friendly policy