Director of Product and Content Marketing

Summary

Join Agent IQ, a revolutionary company in digital customer engagement for banks, as their Director of Product and Content Marketing. This senior, remote role (US-based) requires at least 10 years of experience in developing and executing marketing strategies. You will lead product marketing, develop content strategies, and execute integrated campaigns. The position demands strong content creation skills, proficiency in marketing tools (HubSpot, Google Analytics, Zoominfo), and a deep understanding of the financial services industry. Success in this role hinges on driving product adoption, enhancing brand awareness, and delivering measurable results.

Requirements

• At least 10 years in product marketing, content marketing, or a combined role, with a strong focus on strategy and execution
• Proven ability to develop and execute go-to-market strategies for B2B SaaS products, preferably in the fintech or financial services industry
• Exceptional ability to translate technical product details into clear, compelling messaging for various audiences - copywriting skills is a big plus
• Strong content creation skills across various media types
• Proficiency with the following marketing tools: HubSpot, Google Analytics, Zoominfo
• Deep understanding of the financial services industry and digital customer engagement challenges

Responsibilities

• Develop and own the go-to-market strategy for Agent IQ’s product offerings, including messaging, positioning, and competitive differentiation
• Partner with product management and sales to craft value-driven messaging that resonates with our target audience of financial institutions
• Enable the sales team with effective materials, including pitch decks, battle cards, and client partner case studies, to drive product adoption and retention
• Analyze market trends, client partner feedback, and competitive insights to refine product positioning and inform product development
• Design and execute a content strategy that supports product marketing goals and drives brand awareness, thought leadership, and lead generation
• Create high-quality, engaging content across formats, including blogs, articles, webinars, case studies, and email & social campaigns
• Ensure all content aligns with our product’s value proposition and addresses key challenges faced by our target audience
• Plan and implement integrated campaigns that combine product marketing insights with engaging content to drive customer engagement and product interest
• Collaborate with the marketing team to distribute content effectively across channels and optimize campaign performance
• Track and analyze the effectiveness of marketing initiatives, including product adoption metrics, content engagement, and lead conversion rates
• Use insights to continuously refine marketing strategies and deliver measurable results

Preferred Qualifications

Familiarity with AI-driven technologies and their applications in banking is a plus

Benefits

This is a remote position and can work anywhere in the US