Director of Product Marketing and Pricing

Summary

Join Brightwheel as their Director of Product Marketing & Pricing and shape the future of early childhood education technology. Lead go-to-market strategies, discover market insights, and build a high-performing team. You will refine pricing strategies, collaborate with sales for enablement, and work cross-functionally for seamless execution. This role requires 8+ years of experience in product marketing within a B2B SaaS environment, a proven track record of driving growth, and experience in pricing strategy. Brightwheel offers a competitive compensation package including base salary, equity, and benefits such as premium medical, dental, and vision, generous parental leave, flexible PTO, and stipends for wellness and learning & development.

Requirements

• 8+ years of experience in product marketing roles, preferably within a fast-paced B2B SaaS environment serving SMBs
• A strong track record of driving adoption, retention, and revenue growth through innovative marketing strategies
• Experience in pricing strategy and rollouts
• Demonstrated success in building, leading, and mentoring high-performing teams
• Exceptional ability to translate complex data and market insights into actionable initiatives and strategies
• Proven experience working closely with Product, Sales, and Marketing teams to align goals and deliver results
• Mastery in crafting clear, compelling, and differentiated messaging tailored to customer needs

Responsibilities

• Lead Go-To-Market Excellence: Craft and implement messaging, positioning, and go-to-market strategies that drive adoption, retention, and revenue growth across new and expanding product lines
• Discover Market Insights: Lead efforts to deeply understand customer needs, market trends, and competitive dynamics, turning data into actionable insights
• Position in the Market: Create and refine compelling product positioning and messaging frameworks that resonate with ECE programs and differentiate Brightwheel in the market
• Build a Top-Tier Team: Hire, mentor, and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making
• Shape Pricing Strategy: Refine and develop pricing strategies and plans, in collaboration with Finance, ensuring business and market alignment
• Drive Enablement: Partner closely with Sales to provide the tools, training, and insights needed to win in competitive markets, including battle cards, playbooks, and messaging resources
• Collaborate for Results: Work cross-functionally with Product, Demand Generation, and Sales teams to align go-to-market strategies, ensure seamless execution and delivery of world-class results across channels

Benefits

• Premium medical, dental, and vision benefits
• Generous paid parental leave
• A flexible paid time off policy
• A monthly wellness and productivity stipend
• A Learning & Development stipend