Director of Product Marketing

Summary

Join Pantheon's marketing leadership team as a Product Marketing leader. Develop and execute messaging, positioning, and content strategies to drive product awareness and demand. Build and execute a product marketing strategy, develop value-based product positioning, and create compelling content. Lead the content creation process for various marketing materials and partner with other marketing teams to drive cohesive customer journeys. Understand market trends, customer requirements, and the partner ecosystem to identify opportunities and customer demand. Provide input into the product roadmap and pricing strategy based on market research and competitive findings. Collaborate with various stakeholders to support go-to-market initiatives. This role requires 10+ years of B2B SaaS Product Marketing experience and 5+ years of progressive management experience.

Requirements

• 10+ years of B2B SaaS Product Marketing experience. Evangelist or DevRel experience is also relevant
• Outstanding written and verbal communications skills
• Strong experience writing unique and compelling content for a diverse set of influencer and decision-maker personas
• 5+ years of progressive management experience, with an emphasis on leadership, and engaging stakeholders in product marketing role

Responsibilities

• Develop and execute messaging, positioning, and content strategy; demand programs and campaign assets; product value propositions to the target personas; product launches; sales enablement content, and competitive programs that drive the awareness and demand for our products and solutions
• Build and execute a product marketing strategy to help build awareness and drive demand for our products and solutions in the market
• Develop differentiated, value-based product positioning and messaging frameworks that resonate with our target buyer persona using customer research and competitive insights
• Create compelling content to help prospects and customers understand the value propositions, use cases and competitive differentiation
• Lead the content creation process for items including web content, collateral, demand gen assets, success stories, presentations, industry articles, press releases and more
• Partner with our customer lifecycle, digital demand, and Field marketings team to drive cohesive customer journeys through targeted demand gen and nurture programs
• Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for our product offerings
• Demonstrated success in developing and executing go-to-market strategies, including product launches and field enablement
• Provide input and strategy into product roadmap and pricing based on market and customer research finding, industry analyst interactions and competitive findings
• Experience with creating ROI/TCO messaging and sales tools to help customers understand the value of Pantheon and make the business case for purchasing
• Work collaboratively with a range of stakeholders including sales, product management, digital marketing, PR and field marketing to create and support go-to-market initiatives

Benefits

• Industry competitive compensation and equity plan
• Flexible time off, sick days, and 13 paid holidays
• Comprehensive medical insurance including Health, Dental, and Vision
• Paid parental leave (plus fertility, adoption, and other family planning benefits)
• In-office workspace (San Francisco)
• Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
• Events and activities both team-based and company-wide that inspire, educate, and cultivate