Director of Product Marketing

Summary

Join Rush Street Interactive, a leader in online casino and sports betting, as the Director of Product Marketing. You will develop and execute marketing strategies to drive user acquisition, engagement, and retention. This hands-on role involves collaborating with cross-functional teams, refining product messaging, leveraging data for insights, and leading a small team of marketing professionals. The ideal candidate possesses 7+ years of digital marketing experience, ideally within online gaming, and strong leadership, creative, and analytical skills. Rush Street Interactive offers competitive benefits, a flexible work environment, and opportunities for professional growth within an innovative and exciting company.

Requirements

• Relevant Experience: 7+ years of experience in digital marketing, ideally within online gaming, casinos, mobile gaming, or a similar fast-paced industry
• Proven Leadership Abilities: Experience managing small teams and leading cross-functional marketing projects
• Strong Creative and Analytical Skills: Balance between aesthetic judgment for creative campaigns and analytical expertise to measure results and drive performance
• Industry Knowledge: Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs
• Communication Proficiency: Exceptional written and verbal communication skills to convey ideas and inspire action
• Agility: Comfortable working in a dynamic environment, balancing multiple priorities while maintaining focus on strategic goals

Responsibilities

• Develop and Execute Marketing Strategies: Support the creation, prioritization, and implementation of marketing initiatives that enhance brand visibility, user acquisition, engagement, onboarding, virality, and re-engagement
• Collaborate Across Teams: Partner closely with the Product, Creative, and User Acquisition teams to ensure alignment on product positioning, launch KPIs, and user experience goals
• Refine Product Messaging: Help craft compelling narratives and marketing materials that align with the brand voice and performance objectives based on consumer and competitive research
• Support User Acquisition Efforts: Work with the User Acquisition team to optimize campaign strategy and identify opportunities for growth
• Leverage Data for Insights: Analyze campaign and user data to refine strategies, measure performance, and adjust tactics as needed to achieve results
• Lead a High-Performing Team: Manage and mentor a small team, fostering a culture of high trust, high autonomy and a growth mindset

Benefits

• Competitive benefits
• Flexible work environment
• Comprehensive compensation
• Work-life balance initiatives
• Autonomy – we embrace personal freedom and responsibility
• Creativity – we are open to new ideas of how we can be better
• Growth – we want you to develop personally as well as professionally
• Top-notch professionals who are passionate about what they doing
• People-oriented environment and supportive atmosphere