Director, Partner Marketing

Huntress Logo

Huntress

πŸ’΅ $175k-$190k
πŸ“Remote - United States

Summary

Join Huntress as their Director of Partner Marketing and spearhead the creation and scaling of their partner marketing engine. Develop and implement the overarching partner marketing strategy to increase pipeline and revenue from MSPs, Resellers/VARs, and ISVs. Integrate partner marketing efforts into the broader demand generation strategy, working with partner leadership and field teams. Oversee all partner marketing budgets, ensuring strategic allocation and reporting on ROI and business impact. Serve as a key liaison across departments, facilitating planning with sales and marketing teams. Design and execute a comprehensive communication plan for partners. Utilize data and performance insights to refine strategies and provide data-driven recommendations. Build partner marketing success metrics and reporting. This role requires 10+ years of experience in partner/channel marketing or B2B marketing, with a substantial focus on developing programs for MSPs, Resellers/VARs, and ISVs. The ideal candidate will have a demonstrated history of establishing new functions, crafting strategies, and successfully executing programs that accelerate indirect revenue and foster partner growth.

Requirements

  • 10+ years of experience in partner/channel marketing or B2B marketing, with substantial focus on developing programs for MSPs, Resellers/VARs, and ISVs
  • Demonstrated history of establishing new functions, crafting strategies, and successfully executing programs that accelerate indirect revenue and foster partner growth
  • Demonstrated success in designing and executing multi-channel partner campaigns directly linked to pipeline generation and revenue achievements
  • Proficiency with marketing automation platforms, CRM systems (Salesforce), and partner relationship management (PRM) tools
  • Experience extracting actionable insights from marketing and partner performance data, using them to mold plans and influence critical decisions
  • Comfortable thriving in highly cross-functional environments and presenting at an executive level
  • Strong sense of ownership, high accountability, and a consistent track record of delivering results

Responsibilities

  • Develop and implement the overarching partner marketing strategy to increase pipeline and revenue from MSPs, Resellers/VARs, and ISVs. This includes creating scalable frameworks and campaigns tailored to different partner tiers and segments
  • Integrate partner marketing efforts into the broader demand generation strategy, working with partner leadership and field teams to create acquisition and cross-sell campaigns that maximize pipeline
  • Oversee all partner marketing budgets, including Market Development Funds (MDF), ensuring strategic allocation and reporting on ROI and business impact
  • Serve as a key liaison across departments, facilitating planning with sales and marketing teams to align initiatives with recruitment and revenue goals. You will also advocate for partner marketing to executive leaders, influencing the broader company roadmap
  • Design and execute a comprehensive communication plan for partners, leveraging newsletters, webinars, events, and a robust content strategy
  • Utilize data and performance insights to refine strategies and provide data-driven recommendations. Build partner marketing success metrics and reporting from the ground up. You will also oversee enhancements to the partner marketing tech stack to ensure operational efficiency and scalability

Preferred Qualifications

  • Experience in mid-market technologies and cybersecurity is a plus
  • Ability to travel up to 20% for key partner events and field engagements

Benefits

  • 100% remote work environment - since our founding in 2015
  • Generous paid time off policy, including vacation, sick time, and paid holidays
  • 12 weeks of paid parental leave
  • Highly competitive and comprehensive medical, dental, and vision benefits plans
  • 401(k) with a 5% contribution regardless of employee contribution
  • Life and Disability insurance plans
  • Stock options for all full-time employees
  • One-time $500 reimbursement for building/upgrading home office
  • Annual allowance for education and professional development assistance
  • $75 USD/month digital reimbursement
  • Access to the BetterUp platform for coaching, personal, and professional growth

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