Director Payouts

Summary

Join GoDaddy’s Go-to-Market Solutions (GTMS) product team as a Principal Product Manager-Commerce and lead the direct segment. Define the omnichannel product strategy for SMBs purchasing GoDaddy’s Point of Sale, Payments, and Commerce, serving as the voice of the merchant. Translate real-world customer workflows into strategic product opportunities and partner with product teams across Commerce Web, Mobile, POS, and Payments. Develop and build the direct segment strategy and roadmap for SMBs, champion omnichannel merchant workflows, and translate insights into roadmap inputs. Drive product discovery, operationalize strategic alignment across teams, and lead segment performance metrics. Collaborate across teams to leverage customer insights for onboarding, support, pricing, packaging, and messaging. This is a remote position, but occasional office visits may be required.

Requirements

• 8+ years of dedicated product management experience, including 3+ years working with SMB retail, commerce, or FinTech platforms—ideally supporting multi-channel and omnichannel merchant operations
• An exceptional understanding of SMB merchant workflows—e.g, inventory, fulfillment, scheduling, payments, in-store and online commerce tools—and how to translate them into product direction
• Committed success in segmenting markets, defining vertical strategies, and building roadmaps that connect real-world needs to product delivery while collaborating with multiple teams to influence roadmaps and cross-functional priorities based on validated user needs
• Dedication to aligning customer insights with product discovery and agile execution, enabling teams to focus on what matters most to SMB growth and happiness
• Using data, interviews, field feedback, and competitive analysis to deeply understand customer behaviors and craft exceptional and measurable bets

Responsibilities

• Develop and build the direct segment strategy and roadmap for SMBs in retail, services, and hybrid verticals
• Champion omnichannel merchant workflows while understanding and detailing end-to-end customer journeys across online stores, in-person retail, mobile selling, scheduling, and payments. Identify key friction points and whitespace opportunities
• Translate insights into roadmap inputs and develop segment strategy briefs and vertical playbooks that clearly articulate “what to build, for whom, and why.” Influence and align the broader product portfolio by grounding roadmaps in real merchant needs—not internal assumptions
• Drive product discovery across teams and collaborate with commerce, POS, payments, and partner product teams to initiate and support discovery efforts for strong segment opportunities (e.g., appointment-based checkout, curbside pickup, dedication integrations)
• Operationalize and improve strategic alignment across Engineering, Design, and GTM to ensure identified merchant priorities are reflected in delivery plans and resourced appropriately
• Lead segment performance metrics and establish and monitor segment-specific metrics (activation, retention, attach, NPS) to assess strategy efficiency and product-market alignment within merchant cohorts
• Collaborate across teams to use customer insights for onboarding, support, pricing, packaging, and messaging

Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in our employee stock purchase plan
• Competitive health benefits
• Parental leave