Director, FinTech Sales & GTM

Summary

Join Tekmetric, a cloud-based auto-repair shop management system company, as their Director of Fintech Sales & GTM. In this high-impact role, you will define and scale the go-to-market strategy for their growing fintech product suite, including Payments, Capital, Instant Payouts, BNPL, and Issuing. You will own the sales playbook, build a fintech sales team, and collaborate with Marketing and RevOps to drive results. This position offers a unique opportunity to drive growth, launch major initiatives, and influence board-level metrics. The ideal candidate will have 10+ years of experience in B2B SaaS, fintech, or payments sales, with at least 3+ years in a leadership role. Tekmetric offers a variety of benefits, including healthcare insurance, flexible and remote work opportunities, generous PTO, and exceptional leave programs.

Requirements

• 10+ years of experience in B2B SaaS, fintech, or payments sales, with at least 3+ years in a leadership or director-level role
• Proven track record of meeting or exceeding quota in a high-growth, fast-paced sales environment
• Experience in building and scaling go-to-market strategies for multi-product offerings
• Strong leadership background with experience recruiting, managing, and coaching high-performing sales teams
• Ability to lead strategic sales cycles, especially in complex or consultative sales environments (e.g., mid-market or enterprise accounts)
• Comfortable working cross-functionally with Product, Marketing, Revenue Operations, Legal, and Customer Success
• Strong analytical skills—ability to build forecasts, set KPIs, and interpret performance metrics
• Excellent communication and presentation skills with experience selling to C-level executives, including CFOs and COOs
• Proficiency in tools like Salesforce, HubSpot, Gong, and Excel/Google Sheets
• Familiarity with Stripe, Square, or other fintech/payment platforms

Responsibilities

• Own end-to-end sales strategy and execution for all fintech products, including payments processing, payroll, and embedded finance
• Meet or exceed monthly, quarterly, and annual revenue targets
• Track and improve attach rates, conversion rates, and activation milestones
• Build, manage, and develop a high-performing fintech-focused sales team
• Provide ongoing coaching, performance feedback, and deal strategy support
• Establish a scalable sales motion for both high-velocity and consultative selling
• Collaborate with product, marketing, and RevOps on GTM planning and execution
• Continuously refine messaging and value proposition based on market insights
• Own the entire sales funnel from lead to close
• Implement disciplined pipeline management and forecasting processes
• Partner with RevOps to build reporting tools and monitor funnel health
• Personally engage with strategic accounts to drive enterprise deals
• Gather and share field intelligence to inform product and GTM strategy
• Coordinate joint go-to-market efforts and account strategies
• Drive retention and upsell efforts through cross-functional alignment
• Develop sales playbooks, ROI calculators, and training resources
• Ensure team is equipped to sell the full fintech suite with confidence
• Analyze and report on sales performance, conversion metrics, and GTM efficiency
• Identify opportunities to improve cycle time, attach rate, and revenue per customer

Benefits

• Flexible and remote work opportunities
• Generous PTO
• Exceptional leave programs for all of life’s moments: maternity, paternity and parental bonding, as well as medical leave to care for yourself or loved ones
• Excellent Medical, Dental, Vision and Prescription Drug Coverage
• 401(k) Retirement Savings Plan with a 6% Match
• Employer covered STD, LTD, Life and AD&D Insurance Programs
• Up to $60 monthly for wellness expenses and activities
• Education Assistance- includes undergraduate/graduate courses and continuing education