πUnited States
Director Senior Director Marketing Analytics
closedBully Pulpit International
π΅ $125k-$180k
πRemote - United States
Summary
The job is for a Director of Marketing Analytics + Ad Tech at Bully Pulpit International, a global outcomes agency. The role involves maintaining Datorama infrastructure, creating/updating dashboards, improving tech stack, setting benchmarks, implementing tracking tools, driving advanced analytics, working with teams, staying informed about industry trends, and defining future roadmaps.
Requirements
- A principled, generalist, and technical understanding of the ad tech space
- Proven track record of building reports and dashboards that change behavior and drive business outcomes
- Intellectually curious with a strong sense of data intuition and critical thinking
- Product-focused mindset
- 6 - 10 years of marketing analytics experience with a focus on data enablement and thought leadership around ad tech
- Deep experience in Datorama or similar BI tool
Responsibilities
- Maintain Datorama infrastructure, keep paid media reporting tools up-to-date and accurate
- Create and maintain both internal optimization dashboards and executive client dashboards
- Improve marketing analytics tech stack, including reach and frequency measurement, viewability partners, audience onboarding, measurement planning, and data enablement
- Set and measure agency-wide benchmarks for quality, accuracy, and performance across ad delivery
- Implement analytics + tracking tools and site tags to support program measurement
- Drive advanced analytics (e.g. MTA) theory and implementation
- Work with Media Planners, Buyers, and the Insights team to automate and streamline data-related tasks
- Develop training plans for a team of analysts
- Stay abreast of industry trends and help define future roadmaps for our offerings
Benefits
- 100% company-paid healthcare, vision & dental for employees
- Matching 401k contributions up to 4%
- Generous vacation package
- Unlimited sick leave
- Generous holiday schedule
- 12 weeks of paid leave for new parents
- $50 monthly phone reimbursement
- Pre-tax commuter benefits
This job is filled or no longer available
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