Remote Director Senior Director Marketing Analytics

Summary

The job is for a Director of Marketing Analytics + Ad Tech at Bully Pulpit International, a global outcomes agency. The role involves maintaining Datorama infrastructure, creating/updating dashboards, improving tech stack, setting benchmarks, implementing tracking tools, driving advanced analytics, working with teams, staying informed about industry trends, and defining future roadmaps.

Requirements

• A principled, generalist, and technical understanding of the ad tech space
• Proven track record of building reports and dashboards that change behavior and drive business outcomes
• Intellectually curious with a strong sense of data intuition and critical thinking
• Product-focused mindset
• 6 - 10 years of marketing analytics experience with a focus on data enablement and thought leadership around ad tech
• Deep experience in Datorama or similar BI tool

Responsibilities

• Maintain Datorama infrastructure, keep paid media reporting tools up-to-date and accurate
• Create and maintain both internal optimization dashboards and executive client dashboards
• Improve marketing analytics tech stack, including reach and frequency measurement, viewability partners, audience onboarding, measurement planning, and data enablement
• Set and measure agency-wide benchmarks for quality, accuracy, and performance across ad delivery
• Implement analytics + tracking tools and site tags to support program measurement
• Drive advanced analytics (e.g. MTA) theory and implementation
• Work with Media Planners, Buyers, and the Insights team to automate and streamline data-related tasks
• Develop training plans for a team of analysts
• Stay abreast of industry trends and help define future roadmaps for our offerings

Benefits

• 100% company-paid healthcare, vision & dental for employees
• Matching 401k contributions up to 4%
• Generous vacation package
• Unlimited sick leave
• Generous holiday schedule
• 12 weeks of paid leave for new parents
• $50 monthly phone reimbursement
• Pre-tax commuter benefits