Engagement Marketing Manager

Summary

Join Imagine Pediatrics as their Engagement Marketing Manager and partner with the Vice President, Patient Engagement to design and execute a direct-to-patient and direct-to-provider marketing strategy. This fully remote role (with up to 20% travel) requires 5+ years of marketing experience and a proven ability to develop and execute engaging marketing strategies. You will build and execute multi-channel campaigns, develop a social media strategy, perform consumer research, and lead content creation efforts. The position offers a competitive salary, bonus incentives, a comprehensive benefits package, and the opportunity to contribute to a mission-driven organization dedicated to improving pediatric healthcare.

Requirements

• 5+ years of marketing experience; experience in healthcare is a plus but not required
• Proven ability to develop and execute marketing strategies that drive engagement
• Analytical mindset: ability to synthesize data, identify trends/opportunities, and report out appropriately
• Strong communication skills, both written & verbal ; ability to comfortably report up to leadership
• Ability to collaborate effectively with cross-functional teams and external partners

Responsibilities

• Partner effectively cross-functionally, with Patient Engagement & Network Development teams, to understand needs, challenges, and areas where marketing can support
• Collaborate with Vice President, Patient Engagement to: Build & execute multi-channel engagement marketing campaigns that include SMS, email, direct mail, and addressable advertising
• Develop & execute a social media strategy
• Perform consumer research
• Lead content creation efforts for patient and provider audiences, including blog posts, website copy, email newsletters, SMS messages, and other marketing materials. Ensure consistent brand messaging across all communication channels
• Support with selection of marketing technology and vendors, including a marketing automation platform, customer data platform, and/or call tracking platform
• Develop and maintain marketing performance data & reporting; regularly report out on campaign performance

Benefits

• Competitive medical, dental, and vision insurance
• Healthcare and Dependent Care FSA; Company-funded HSA
• 401(k) with 4% match, vested 100% from day one
• Employer-paid short and long-term disability
• Life insurance at 1x annual salary
• 20 days PTO + 10 Company Holidays & 2 Floating Holidays
• Paid new parent leave
• Additional benefits to be detailed in offer
• Annual bonus incentive
• Competitive company benefits package
• Eligibility to participate in an employee equity purchase program (as applicable)