Manager, Participant Engagement Marketing

Summary

Join Care Access as our Patient Engagement Marketing Manager and lead marketing initiatives to engage patients in clinical trials. You will develop and implement strategies, build partnerships with advocacy groups, and manage a team to optimize patient outreach and retention. This role requires strong marketing expertise, experience in healthcare or patient advocacy, and exceptional project management skills. You will oversee the creation of marketing materials, manage relationships with stakeholders, and analyze data to improve conversion rates. The position is remote, offering a flexible work environment. Care Access provides a comprehensive benefits package for full-time employees.

Requirements

• 7+ years of experience in patient engagement marketing, healthcare marketing, community outreach, or a related field
• Proven experience executing marketing initiatives at the grassroots level, particularly in healthcare, clinical trials, or patient advocacy
• Strong understanding of digital and traditional marketing tactics to engage patient populations effectively
• Experience developing marketing partnerships with advocacy groups, nonprofits, and local organizations
• Ability to translate complex medical concepts into clear, engaging marketing materials
• Exceptional project management skills—capable of handling multiple initiatives and deadlines simultaneously
• Leadership and team management skills with experience
• Proficiency with marketing tools and platforms (e.g., Canva, CRM systems, email marketing tools, and social media platforms)
• Experience working in a fast-paced, mission-driven environment where adaptability and execution are key
• Minimum Bachelor’s degree in relevant field
• Experience with event marketing, field marketing, or on-site activations in healthcare settings
• Basic knowledge of paid media, and digital patient acquisition strategies
• Familiarity with clinical trial recruitment processes and patient advocacy landscapes

Responsibilities

• Develop and implement patient engagement marketing strategies at Care Access sites, events, and partner locations to drive awareness and participation
• Ensure that all marketing materials, messaging, and branding are effectively deployed at the patient level, including signage, flyers, digital assets, and promotional items
• Lead the execution of on-site marketing activations to enhance patient engagement and trial awareness
• Manage language translation process to ensure we are tailoring our experiences for target
• Work cross-functionally with clinical operations, recruitment teams, and event organizers to ensure seamless marketing execution
• Identify and develop strategic partnerships with advocacy groups, local organizations, and support groups to drive patient engagement and recruitment efforts
• Manage relationships with community stakeholders to create co-branded marketing initiatives and grassroots outreach programs
• Collaborate with external partners, healthcare providers, and patient advocates to expand Care Access’s community presence
• Support Community Team with requests and creative solutions to drive results at ad hoc events
• Oversee the creation and deployment of marketing collateral, digital assets, and promotional content tailored to patient audiences
• Work closely with internal teams and vendors to develop social media, print, digital, and event-based marketing materials that resonate with target demographics
• Ensure messaging is clear, accessible, and patient-centric, simplifying complex medical information into engaging, actionable content
• Manage one direct report responsible for content creation and marketing collateral execution at the patient level
• Serve as a bridge between corporate marketing, digital teams, and local patient engagement teams to ensure marketing strategies are fully realized
• Track and analyze patient engagement data to continuously optimize marketing efforts and improve conversion rates

Preferred Qualifications

Spanish or other bilingual skills are a plus

Benefits

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match