Event Marketing Manager

Summary

Join CyberRisk Alliance (CRA) as an Event Marketing Manager and contribute to the growth of their cybersecurity conferences and events. This role involves collaborating with various teams to develop and execute integrated marketing strategies for national events, focusing on email promotion, registration page creation, website development, social media management, and telemarketing initiatives. You will be responsible for driving event attendance and engaging CRA's core audience with strategic content marketing initiatives. This position requires proven experience in event marketing, proficiency in marketing automation platforms, excellent copywriting and project management skills, and strong communication and interpersonal skills. Familiarity with basic graphic design tools and event registration platforms is preferred. The role involves travel for events, up to 10% of the time, and a strong interest in the information security industry.

Requirements

• Bachelor’s Degree in marketing, communications or related field
• Proven experience in event marketing, driving both attendance and sponsorship leads
• Proficiency in marketing automation platforms and email marketing tools, Marketo preferred
• Excellent copywriting and project management skills
• Excellent communication and interpersonal skills, with the ability to craft compelling messaging and engage with diverse audiences
• Familiarity with basic graphic design tools, Canva preferred
• Detail-oriented with strong organizational and project management skills
• Capacity to handle multiple tasks concurrently and work under stringent deadlines, particularly during peak event seasons
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• Willingness to travel for events as required, up to 10% of the time

Responsibilities

• Collaborate closely with the Director of Event Marketing and other marketers to devise and implement integrated marketing strategies for plans for national events, including the development of marketing briefs outlining key event details including value proposition , audience profiles and attendee demographics
• Develop comprehensive event marketing strategies in collaboration with the marketing team, focusing on email promotion, registration page creation, website development, social media management, social advocacy platforms, automated communication, and telemarketing initiatives
• Coordinate the creation and execution of email campaigns to promote events, including crafting compelling copy, designing visually appealing templates, segmenting target audiences, and analyzing campaign performance
• Ensure timely completion of all marketing deliverable as per the prescribed event timeline
• Design and optimize registration pages for events, ensuring user-friendliness, clear callsto-action, and seamless integration with registration platforms
• Oversee the creation and maintenance of event websites, ensuring they reflect the event's brand identity, provide essential information, and facilitate registration and engagement
• Utilize social advocacy platforms to mobilize attendees, speakers, and partners to amplify event messaging and increase reach
• Implement automated communication workflows to streamline event promotion, registration confirmation, reminders, and post-event follow-ups, leveraging marketing automation tools
• Generate and distribute discount codes to incentivize registration and drive attendance, tracking usage, effectiveness and CPA
• Utilize basic design skills in Canva or similar tools to create promotional materials, including social media graphics, event banners, and email visuals
• Develop and execute telemarketing campaigns to reach out to potential attendees, nurture leads, and drive registration, maintaining a professional and persuasive approach

Preferred Qualifications

• Prior experience in event registration platforms is a plus, Swoogo is preferred
• Familiarity with or a strong interest in learning about the information security industry
• Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation
• Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology