Event Marketing Manager

Summary

Join TELUS Digital as our Event Marketing Manager and spearhead the market positioning of our cutting-edge GenAI solutions. You will strategize and execute in-person and virtual events, enhancing brand presence and driving customer engagement. This role involves planning large-scale events, managing budgets and vendor relationships, and collaborating with cross-functional teams. You will analyze event performance, improve strategies, and manage the SWAG program. The position offers a hybrid or remote work option with some travel required. This role is crucial in generating pipeline and revenue for our product portfolio.

Requirements

• 5+ years of experience of planning and executing in-person and virtual events at large B2B technology companies
• Track record of planning and executing large-scale events and integrated campaigns
• Strong project management skills
• Proficiency in event management software and marketing technology
• Experience with a project management system such as ClickUp, Monday.com, Asana, or Trello
• Experience with budget management and vendor negotiations
• Exceptional communication and interpersonal skills
• Demonstrated passion for and eagerness to learn about generative AI and its impact on enterprise productivity and agility

Responsibilities

• Own the scope of the events program to drive new leads, nurture existing ones, and bring our reach to dominate our category
• Strategize, plan and execute both third-party and proprietary in-person events of all sizes, from trade shows to executive dinners
• Lead virtual/digital event execution, including webinars and other digital experiences that engage our target audience effectively
• Create and manage special projects focused on driving conversion, such as workshops and educational events for trial and paying customers
• Collaborate closely with the content, growth, and product marketing team, and with cross-functional teams across TELUS Digital and all TELUS companies to ensure seamless event execution and integration with overall marketing strategies
• Analyze event performance metrics and provide insights to continuously improve event strategies and ROI
• Manage event budgets, vendor relationships and logistics to ensure successful event delivery within allocated resources
• Manage the SWAG program for Fuel iX
• Stay current with industry trends and emerging technologies in event marketing
• Develop and maintain relationships with key stakeholders, partners and industry influencers to enhance event participation and impact
• Build and maintain an inventory of promotional materials (swag) available to team members to leverage at in-person events, and manage special orders as needed

Preferred Qualifications

• Certification in event planning or project management preferred (e.g., CMP, PMP)
• Knowledge of and experience in marketing generative AI technologies

Benefits

• Healthcare benefits - Medical, Vision, Dental
• 401K matching
• Employee Share Purchase Plan
• Competitive PTO Policy
• Employee Assistance Program (EAP)
• Life & Disability Insurance