Events Manager

Summary

Join us at Digital.ai as we seek a creative and passionate North American Events Marketing Manager to spearhead our event marketing strategy, including trade show planning and attendance.

Requirements

• Bachelor’s degree in Marketing or related field
• 5+ years demonstrated experience in field marketing managing field events and tradeshows
• Strong stakeholder management skills
• Excellent verbal and written communication skills
• Solid analytical skills

Responsibilities

• Spearhead Digital.ai’s event (trade shows) strategy including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
• Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
• Negotiate and execute contracts for large and small-scale events
• Drive marketing-influenced pipeline and generate highly qualified leads through onsite activations and support of the sales team
• Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
• Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
• Interact with key decision makers and account holders
• Responsible for ordering and tracking event inventory including collateral, giveaways, etc
• Manage event marketing material and equipment set up and tear down
• Leverage the corporate campaigns and implement them in your marketing plans
• Set achievable lead and pipeline targets for programs and events
• Work closely with the Business Development (BDR) team to enable them to follow up on incoming leads by reviewing program details and relevant Groove cadences
• Monitor lead & opportunity progression, notify BDRs and Field Sales team of any stalled leads, and ensure leads are being disqualified or promoted within agreed upon SLAs and manage ensuing opportunity pipeline

Benefits

• Robust benefits options including Medical, Dental, Vision and other plans
• Unlimited Paid Time Off (PTO) program plus recognized holidays
• Unlimited access to continuous learning and professional development with TalentLMS
• Flexible working arrangements in a remote setting