Global Campaign Manager

Summary

Join the SOPHiA GENETICS Marketing Team as our Global Campaign Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.

Requirements

• 5 + years of integrated marketing experience in a healthcare, Lifescience of Biotech organisation (Diagnostics, Genomics or similar Clinical environment highly sought)
• Idea: Experience working globally. Minimum: Regional (North America / EMEA) level. Country-level experience will be less valid
• Direct exposure feeding top-of-funnel activity and driving demand generation is critical
• Experience with defining marketing strategy and creating marketing campaigns and marketing plans required
• Extensive mastery of email marketing and marketing automation tools (Pardot preferred), Google Analytics, Google Ads, CRM platforms (especially Salesforce), Microsoft Office Suite, and project management platforms

Responsibilities

• Establishes a unified strategy for campaigns on a global basis, and collaborates closely with field marketing to localise for each region
• Drive the go-to-market strategy for the assigned business and actively creates and monitors multi-channel campaigns
• Works closely with field marketing, content writers, creative design and digital marketing experts to ensure that campaign tactics match market segment needs (e.g. compelling email / content / social media marketing (blogs / webinars))
• Collaborates with third party vendors necessary to ensure comprehensive coverage across relevant channels and targeted audiences
• Frequently interacts with Sales and Product Management to ensure continuous alignment with business strategy, establishing pertinent marketing tactics that empower Sales teams to meet their targets, and delivering campaigns in a timely manner
• Tracks agreed KPI's to measure ROI of commercial marketing campaigns. This includes creating performance dashboards with user engagement metrics across channels and orchestrating the communication of outcomes to Sales, Product Management up to the ET
• Builds, maintains, and analyzes digital advertising campaigns to ensure the content is reaching the right audiences within budget and timeline

Benefits

• Outstanding Medical, Dental & Vision with 90% Employer Contribution
• Company matched 401K at 4%
• Company-paid short & long-term disability insurance
• FSA commuter benefits
• Forfait-Jour working types
• Health benefits for you and your family covered by 80% employer contributions
• Life Insurance and pensions contribution
• SWILE meal vouchers and home office allowances
• Sickness and Accident coverage through Helsana
• Meal Vouchers at 90CHF PM with our partner cafeteria
• Free coffee, fruit and snacks