Growth And User Acquisition Manager

Summary

Join Wealthsimple, Canada's largest fintech company, and contribute to our mission of helping everyone achieve financial freedom. As a Performance Marketing Manager, you will build, monitor, and optimize marketing campaigns across various channels, identify target audiences, champion creative ideas, and manage growth marketing operations. You will collaborate with cross-functional teams, leverage data-driven insights, and contribute to program innovation. This role requires at least 3-5 years of experience in performance/growth marketing, strong analytical skills, and excellent communication. Wealthsimple offers a competitive salary, comprehensive benefits, and a remote-first work environment.

Requirements

• At least 3-5 years of professional experience in performance / growth marketing, with preference for hands-on experience in offline channels
• Performance marketing and data literate
• A critical thinker, able to work independently and prioritize
• Unafraid to ask for help or clarification
• A confident communicator who is keen on using data to support your perspectives
• Able to identify problems but also forward thinking on solutions
• A culture fit; you are a kind human, smart, and autonomous
• Eager to make an impact and have an owner/maker mentality with an appreciation for keeping it simple

Responsibilities

• Build, monitor, optimize, and analyze campaigns across a variety of channels including online and offline efforts
• Identify receptive audiences for different Wealthsimple products and find novel ways to reach and convert them
• Be a champion of innovative and interesting creative
• Work within the team to manage growth marketing operations and day-to-day execution including planning, campaign setup, briefing, reporting, and shareouts
• Identify and implement data-driven optimizations on an ongoing basis
• Collaborate with teams spanning creative, data science, product marketing, and business development
• Build your knowledge of financial service products and how to meet UA, CAC, and ROI goals
• Have ample opportunity to bring forward ideas and contribute to program innovation, improvement, and troubleshooting
• Stay abreast of emerging technologies and trends across marketing, and financial services
• Develop productive working relationships with internal and external marketing partners
• Gain exposure to a wide spectrum of marketing as we scale our footprint to reach Canadian consumers online, offline, in-person, and everywhere in between

Preferred Qualifications

• Hands on digital marketing knowledge is also a plus
• A proven track record in scaling brands and pushing on boundaries
• Experience in app acquisition is a plus
• Experience in financial services is a plus

Benefits

• Competitive salary with top-tier health benefits and life insurance
• Retirement savings matching plan using Wealthsimple Work
• 20 vacation days per year and unlimited sick and mental health days
• Up to $1,500 per year towards wellness and professional development budgets respectively
• 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
• A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
• Company-wide wellness days off scheduled throughout the year
• We’re a remote-first team, with over 1,000 employees coast to coast in North America