Growth Lead

Summary

Join Packt as the Growth Lead for the Cybersecurity portfolio and drive product growth and visibility within cybersecurity communities. You will engage with communities, secure positive Amazon reviews and ratings, cultivate expert endorsements, execute email marketing campaigns, and optimize website conversion rates. Reporting to the Cybersecurity Portfolio Director, you will collaborate with product management and content teams. The role requires a proven track record in growth or DevRel marketing within cybersecurity or tech publishing, expertise in influencer outreach and Amazon marketing, strong analytical skills, and exceptional communication skills. Packt offers a positive working environment, flexible and remote work options, individual development opportunities, and a range of benefits.

Requirements

• Proven track record (3+ years) in growth or devrel marketing, ideally within cybersecurity or tech publishing
• Expertise in influencer outreach, Amazon marketing strategies, and community engagement
• Strong analytical skills with experience optimizing email campaigns and onsite conversion
• Exceptional communication and relationship-building skills, particularly within technical communities

Responsibilities

• Community Outreach & Relationship Building: Engage actively with cybersecurity communities, forums, and influencers to increase awareness, trust, and credibility of our cybersecurity books and resources
• Expected outcome: Demonstrable growth in community presence and interactions
• Amazon Reviews & Ratings: Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings from influential cybersecurity professionals and users
• Expected outcome: Increased product ratings, leading to improved Amazon discoverability and sales
• Expert Endorsements: Cultivate relationships with cybersecurity influencers and experts to secure authoritative endorsements
• Expected outcome: Regular flow of testimonials and endorsements used effectively in marketing materials
• Email Marketing & List Growth: Execute email marketing campaigns targeted at cybersecurity audiences to drive user engagement and direct sales
• Expected outcome: Steady growth in subscriber list size and measurable improvement in campaign-driven conversions
• Website Conversion Optimization: Monitor, analyze, and optimize landing pages and product pages specific to cybersecurity to maximize visitor conversion rates
• Expected outcome: Increased conversion rates from site visitors to customers

Benefits

• Ensuring a positive working environment for all team members, supportive of flexible and remote work
• Supporting individual development through growth opportunities and internal mobility
• Encouraging social collaboration within teams and communities and knowledge-sharing
• Fostering a culture that supports a healthy work-life balance
• Providing a broad range of benefits and initiatives
• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility
• Celebrating success stories and encouraging peer-to-peer recognition
• Fostering a culture of self-development
• Providing a work environment where the best idea wins, and challenge is encouraged
• Bonus scheme
• 25 days’ holiday (plus bank holidays)
• Flexible hours: choose how, when and where you work