Growth Marketing Lead

Summary

Join Caraway, a fast-growing home goods brand, as their Growth Marketing Lead, Paid! In this role, you will lead the paid digital channel strategy and execution across platforms like Meta, Google, and TikTok. You will own the paid acquisition program, optimizing ad performance and driving profitable growth. Responsibilities include developing and executing acquisition strategies, overseeing testing roadmaps, and managing budgets. You will collaborate with cross-functional teams and external partners. The ideal candidate has extensive experience in paid acquisition, people management, and data analysis. Caraway offers a fully remote work environment and a comprehensive benefits package.

Requirements

• 6+ years of experience in paid acquisition across Meta, Google, YouTube, TikTok, and other digital channels in the DTC/Ecomm space
• 2+ years of people management experience, with a track record of mentoring and developing high-performing teams
• Excellent written and verbal communication skills, with the ability to effectively partner with vendors, agencies, and internal stakeholders
• Strong analytical skills and data-driven mindset, capable of translating complex datasets into clear insights and actionable strategies
• Exceptional organizational and project management skills, able to handle multiple campaigns, priorities, and deadlines independently
• Proactive and self-sufficient—able to identify opportunities, take action without being told, and drive projects forward with minimal oversight
• Strong sense of ownership and accountability, ensuring tasks stay on track and meet key deadlines without requiring follow-ups
• Creative thinker who understands ad performance, can provide data-backed feedback to creative teams, and drive continuous iteration
• Team player who collaborates effectively with cross-functional teams including Design, Brand Marketing, Finance, and Ops
• A can-do attitude, comfortable wearing many hats and eager to jump in and problem-solve when needed
• Detail-oriented and a fast learner, adaptable in a fast-paced, ever-changing digital marketing environment

Responsibilities

• Own Caraway’s paid acquisition program, overseeing all digital channels, including Meta, Google, YouTube, TikTok, and emerging platforms, to drive efficient customer acquisition at scale
• Develop and execute digital acquisition strategies to support both evergreen growth and new product launches, ensuring alignment with broader business objectives
• Continuously explore, test, and evaluate new paid acquisition opportunities to diversify and strengthen Caraway’s marketing mix
• Oversee the paid acquisition testing roadmap, running structured experiments across channels, audiences, creative, landing pages, and bidding strategies to maximize efficiency and incrementality
• Measure and assess channel/tactic-level incrementality, working closely with internal stakeholders and external measurement partners to refine Caraway’s attribution model
• Optimize paid media budgets dynamically based on real-time performance data and business goals, ensuring spend is allocated efficiently
• Develop frameworks for scaling high-performing tactics while phasing out ineffective ones
• Help ensure Caraway hits revenue and efficiency targets by maintaining strong ROAS and incrementality across digital channels
• Partner closely with creative teams to develop, test, and refine performance-driven ad concepts, ensuring alignment with Caraway’s brand standards and audience insights
• Guide creative partners in designing ads that convert—leveraging platform best practices, data-backed insights, and rigorous testing
• Lead a structured creative testing program, analyzing results to inform future iterations and scaling the highest-performing concepts
• Own business and channel-level reporting, synthesizing thousands of rows of platform data into key takeaways for relevant teams and stakeholders
• Design and maintain dashboards to track campaign performance, customer acquisition trends, and efficiency metrics across all paid media channels
• Proactively share insights with leadership to inform budget allocation, creative direction, and long-term growth strategies
• Work closely with internal teams, including Design, Digital Product, Brand Marketing, Finance, and Ops, to ensure a seamless customer journey from ad click to purchase
• Further build out Caraway’s MarTech stack, identifying and implementing tools that improve targeting, tracking, and automation
• Assist in the reporting, marketing, and measurement of new distribution channel partners (Retailer.com, Amazon, Brick & Mortar) to expand Caraway’s growth strategy beyond DTC
• Manage timelines and deliverables across multiple campaigns, ensuring seamless execution across platforms
• Serve as the primary point of contact for paid media vendors and technology partners, negotiating contracts and optimizing relationships for long-term success
• Manage and mentor a team, including direct reports and external partners, fostering growth and development
• Oversee vendor and agency relationships, ensuring alignment with Caraway’s performance goals and creative strategy
• Lead the strategy and execution of Caraway’s paid digital channels, including Meta, Google, TikTok, and emerging platforms
• Oversee and optimize our full paid program, ensuring it drives efficient acquisition and scales effectively

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts