Growth Marketing Manager

MongoDB
Summary
Join MongoDB's Growth Marketing team as a Manager to develop and implement marketing strategies that engage users during onboarding and accelerate their time to value with MongoDB Atlas. You will leverage expertise in personalized messaging across various channels (email, in-product, SMS, push notifications). This role requires a deep understanding of the customer journey and experience marketing to developers. You will collaborate with cross-functional teams, including Product Management, Web, Product Marketing, Data Analytics, and Developer Relations. The position is remote in the United States and demands strategic and tactical thinking, problem-solving skills, and a data-driven approach. You will be responsible for monitoring, analyzing, and reporting KPIs to ensure marketing initiatives meet revenue objectives. MongoDB offers a supportive and enriching culture with various benefits.
Requirements
- 4+ years of B2D or B2B experience in growth marketing, growth product, product marketing, and/or content marketing, ideally in SaaS/Self-Serve
- Deep understanding of software development processes and methodologies
- Understanding of how to drive customer engagement and monetization through value-based marketing
- Experience crafting positioning, messaging, and value-oriented content that resonates with technical personas
- Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
- Passion to objectively measure your efforts and only make decisions based on data
- A positive, collaborative mindset - you love working with others and incorporating relevant feedback
- An owner mentality - you take complete ownership of your work and champion efforts to get things to completion
- Flexibility and adaptability - you enjoy working in ambiguity and are comfortable with taking an iterative approach. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency
- Focus and drive - you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute
Responsibilities
- Partner with other growth marketers, Analytics, Marketing Operations, Growth Product, Developer Relations, Web, and Product Marketing to accelerate time to value and monetize MongoDB Atlas users through the creation of personalized digital and human-touch experiences
- Collaborate closely with the Growth Product team to optimize user onboarding, engagement, and monetization, and continuously optimize programs and channels through new surface areas, experiments and A/B tests
- Take experiments through the full journey of ideation, planning, content creation, launch, and iteration
- Conduct and incorporate strategic product, market, and customer analyses to uncover high-potential user segments and better understand their needs, identify new growth drivers or opportunities for improvement, and uncover and leverage new emerging channels to accelerate user time to value and speed to monetization
- Work collaboratively with our Product Marketing and Product teams to align messaging and understand relevant product launches and moments to roll into each customer program or campaign
- Monitor, analyze, and report KPIs to ensure marketing initiatives reach revenue objectives
Preferred Qualifications
Product-led growth and 2+ years of experience in marketing to a technical audience
Benefits
- Flexible paid time off
- 20 weeks fully-paid gender-neutral parental leave
- Fertility and adoption assistance
- 401(k) plan
- Mental health counseling
- Access to transgender-inclusive health insurance coverage
- Health benefits offerings