Growth Marketing Manager

Summary

Join Age of Learning's Growth Marketing team as a Growth Marketing Manager and develop mid-to-long-term paid ad product marketing strategies. You will create plans to scale mobile acquisition and paid search efforts, design processes for launching new products, and evaluate performance across multiple advertising channels. The role requires managing campaigns on various platforms like Meta, Google, and Apple Search Ads, along with analyzing large datasets and conducting competitor analysis. You will also manage creative workflows and provide market research insights. This position demands strong analytical skills, experience in performance marketing, and the ability to work collaboratively within a team.

Requirements

• 2+ years of experience in a Growth Marketing and/or User Acquisition role
• Knowledge of the UA landscape and industry with a specific focus on performance campaigns
• Understanding of marketing analytics and KPI triggers to manage and scale campaigns
• Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
• Comfortable in managing campaigns with large budgets
• Experience in managing campaigns on: Meta, Apple Search Ads, Google, and Bing Search, as well as managing Mobile App and Web campaigns
• Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc
• Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions

Responsibilities

• Manage and develop mid-to-long-term paid ad product marketing strategies focusing on untapped and emerging markets
• Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals
• Design processes for launching new products in the mobile app space
• Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs
• Research industry trends and follow educational news
• Conduct frequent competitor analysis to make strategic recommendations for the marketing team
• Troubleshoot complex technical and software issues as quickly and effectively as possible
• Provide market research and insights on the target consumers and their behavior
• Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams

Preferred Qualifications

• Experience developing games or working with free-to-play apps and/or subscription models
• Experience working with data visualization tools and/or SQL

Benefits

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums
• A 401(k) program with employer match
• 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year
• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions