Growth Marketing Manager

Summary

Join our early-stage startup as a Growth Marketing Manager to develop and test new marketing channels, optimize their effectiveness, and scale them for impact.

Requirements

• You love brainstorming new concepts, ad creatives, campaign ideas, and messaging
• You have experience acquiring small business and prosumer customers
• You understand how to assess campaign impact and estimate the effort needed to generate results
• You can manage multiple projects simultaneously and identify the fastest path to value
• You bring a full stack of marketing skills, from ideation to execution and analysis
• You have experience managing paid digital marketing campaigns
• You’re a skilled writer who is able to create content for ads, emails, and landing pages
• You have a minimum of 3 years in marketing, with at least 1 year in a senior role

Responsibilities

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs
• Manage paid advertising budgets and campaigns across platforms like Google, Bing, and Meta
• Build a library of creative concepts to communicate value to different buyer personas
• Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention
• Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns