Growth Marketing Manager

Summary

Join insightsoftware as a Growth Marketing Manager and contribute to the development and execution of strategic marketing plans for our Tax suite of products. Reporting to the Senior Manager, Growth Marketing - Tax, you will be responsible for driving both net new growth and customer growth. You will own the growth marketing strategy, develop and execute marketing campaigns, monitor performance, and collaborate with cross-functional teams. The ideal candidate possesses strong marketing expertise, data analysis skills, and excellent communication abilities. This role requires experience in a fast-paced B2B software environment and proficiency in various marketing tools.

Requirements

• Experience in a fast-paced company, preferably B2B in the software or SaaS environment (working with ERPs and financial services is a major plus)
• Bachelor’s degree, preferably in Marketing or Business; Master’s degree, a plus
• Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
• Excellent writing, editing, presentation, and communication skills
• Excellent project management skills and ability to spin multiple plates concurrently
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business

Responsibilities

• Own the Growth Marketing Strategy for our Tax suite of products, identifying market trends, target audiences, competitor landscape and other relative information to support regional growth plans
• Develop multiple marketing campaigns from start to end, including researching topics, defying the strategy, writing content, executing the campaign and liaising with marketing operations, design and digital when needed. Ensure all activities are completed in time and meet expectations
• Monitor campaign performance and reporting on key metrics, including MQLs, pipeline and bookings generation, to identify areas of improvement continuously
• Support and work closely with the sales team to ensure marketing-sales alignment, top of funnel campaign awareness & pipeline uplift
• Manage third parties activities, including events and webinars, and liaise with external and internal stakeholder to maximize each activity's ROI
• Manage daily administrative tasks to ensure the marketing department runs smoothly
• Contribute to the daily conversation of how to best execute and measure webinar, email, and other marketing campaigns
• Collaborate closely with Marketing Operations, Digital Marketing, Product Marketing, Partnerships, Sales, and Customer Success to increase transparency, communication, and campaign success

Preferred Qualifications

• Marketing automation experience a significant plus point – ideally Pardot
• Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, Wrike, Airtable, Tableau etc.)
• Experience working with global teams across the US, Europe and APAC, a plus