Leonardo.Ai is hiring a
Growth Marketing Manager

Summary

The job is for a Demand Generation Manager at Leonardo.ai, an Australian AI tech startup. The role involves creating and executing demand generation strategies, managing multi-channel campaigns, lead nurturing, sales enablement, content creation, tracking and reporting, collaboration, budget management, and working closely with marketing, sales, and product teams.

Requirements

• Commercial experience in demand generation, digital marketing, or a related field, preferably in the technology or AI industry
• Proven track record of developing and executing successful demand-generation campaigns
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent communication and collaboration skills, with a creative and strategic mindset

Responsibilities

• Develop and implement comprehensive demand generation strategies that align with Leonardo.Ai’s business goals for both the business and consumer markets
• Plan, execute, and optimise demand-gen marketing campaigns (including email, SEO, content collaborations, influencer marketing, and performance marketing channels) to test and scale high-performing channels and campaigns
• Design and manage lead nurturing programs to move prospects through the sales funnel using marketing automation tools and CRM platforms
• Support the sales team with relevant content to drive conversion of B2B prospects
• Collaborate with the content team and platform creators to create compelling and relevant content that resonates with our target audience and supports demand generation efforts
• Monitor, analyse, and report on campaign performance metrics, providing insights and recommendations to drive program efficiency
• Work closely with sales and product teams to ensure alignment on campaign objectives, messaging, and lead handoff processes
• Manage the demand generation budget, ensuring efficient allocation of resources to maximise ROI

Benefits

• Competitive salary and equity
• A day off for your birthday
• Remote and hybrid work options
• 20 days Annual Leave
• 20 days working abroad
• Four weeks of gender-neutral paid parental leave
• Wellness budget
• Home office budget
• Everyday discounts with Flare
• Novated vehicle leasing
• Training and conference expenses
• Friday meals in the office in Sydney
• Fun and engaging company events, both virtual and in-person