Growth Marketing Manager

Summary

Join RapidSOS, a technology company focused on building a safer future, as a Growth Marketing Manager. You will be a strategic part of the Marketing team focusing on the Public Safety Group, driving customer acquisition and revenue growth. This role blends strategic marketing with data-driven execution, sitting at the intersection of marketing, analytics, and operations. You will develop and execute multi-channel growth marketing campaigns, optimize the marketing tech stack, build data pipelines and dashboards, analyze user behavior, collaborate with product teams, and manage marketing automation workflows. The ideal candidate has 7+ years of experience in growth marketing and strong analytical skills with expertise in various marketing platforms. RapidSOS offers competitive salary and benefits, equity participation, a dynamic work environment, and rapid growth opportunities.

Requirements

• 7+ years of experience in growth marketing, demand generation, or similar role
• Strong analytical skills with experience using data to drive decision-making
• Proven expertise with key marketing and sales platforms including Hubspot, Apollo, Salesforce, Gainsight, and Navattic
• Demonstrable expertise in email marketing strategy and execution for conversion and engagement
• Experience with prompt engineering, especially within Clay, Common Room, or Apollo
• Track record of leveraging AI to improve marketing efficiency, personalization, and performance
• Experience with A/B testing methodologies and statistical analysis
• Experience with product-led-growth to sales-lead-growth strategies and tactical execution
• Knowledge of marketing attribution models and funnel optimization
• Strong project management skills and ability to manage multiple initiatives
• Excellent communication skills and ability to work cross-functionally
• Demonstrated ability to identify, implement, and optimize automation and artificial intelligence solutions within marketing workflows and campaigns
• A systems-oriented and data-focused thinker with a passion for building scalable growth engines

Responsibilities

• Develop and execute multi-channel growth marketing campaigns to drive customer activation, expansion, retention, and acquisition
• Fully utilize and optimize the marketing tech stack, including tools and automation to scale growth efforts (Gainsight, Hubspot, Apollo, Salesforce, Navattic)
• Build robust data pipelines and insightful dashboards to monitor marketing performance, identify trends in user behavior, and share actionable insights across the organization to inform our PLG-to-SLG strategy
• Analyze user behavior data to identify growth opportunities and optimize the customer journey, utilizing channels like email, paid media, and in-product advertising
• Collaborate with product & product marketing teams to implement growth features and product-led growth initiatives
• Design and execute A/B tests to continuously improve marketing performance
• Strategically manage marketing automation workflows and sophisticated lead nurturing sequences, with a strong emphasis on email marketing
• Create data pipelines and dashboards to track marketing performance and share insights
• Own key performance metrics including CAC, LTV, conversion rates, and marketing ROI
• Develop and maintain documentation for marketing processes and systems

Benefits

• Competitive salary and benefits and equity participation
• A dynamic, fun work environment with a highly talented team
• Rapid growth opportunities