Growth Marketing Manager

Summary

Join Sleep Doctor, a sleep health company, as their Growth Marketing Manager, Paid Social. You will lead and optimize paid social media strategies across the entire funnel, focusing on efficient new customer acquisition. Responsibilities include planning, execution, and reporting on paid social campaigns, analyzing performance data, and collaborating with other teams. The ideal candidate possesses 4+ years of experience managing paid social campaigns, expertise in Meta Business Manager, and strong analytical skills. This role offers a competitive salary, bonus plan, comprehensive benefits (medical, vision, dental, 401k), and a hybrid work model in Seattle.

Requirements

• 4+ years of experience managing Paid Social campaigns, in-house or at a top-tier performance marketing agency
• Proven ability to build and scale paid social programs, ideally for high-growth eCommerce or DTC brands—bonus points for experience in digital health
• Hands-on experience with Meta Business Manager and attribution tools like Rockerbox, TripleWhale, or Northbeam
• Strong analytical skills and comfort working in BI tools such as Sigma, Google Analytics, or other web analytics platforms
• Experience with A/B testing, incrementality testing, and data-driven decision-making
• A collaborative, problem-solving mindset with excellent communication skills
• Curiosity and enthusiasm for the healthcare or sleep space

Responsibilities

• Lead planning, execution, optimization, budget pacing, and reporting across paid social platforms
• Continuously analyze, experiment, and iterate to scale campaigns and improve performance
• Develop a testing roadmap to drive performance through creative testing, campaign structure, audience targeting, landing page optimization, and more
• Maintain daily, weekly, monthly, and quarterly KPI and financial reporting for paid social
• Monitor and interpret key metrics—CAC, CTR, CVR, CPM, CPC, ROAS, LTV—and creative indicators like thumbstop rate and hold rate
• Share insights and feedback with internal stakeholders to inform broader business and creative strategy
• Partner with Creative, E-commerce, and CRO teams to optimize the full user journey from ad to landing page
• Stay current on platform updates, emerging trends, and best practices to keep our paid social program ahead of the curve

Benefits

• Medical, vision, and dental insurance with 100% of the employee medical, vision, and dental premiums covered by the Company
• Option to participate in both a medical FSA and dependent care FSA
• 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary
• Paid Time Off in accordance with the company’s policies
• Seattle-based employees will receive commuter benefits
• Annual bonus plan. The target bonus opportunity is 15% of the base salary